Market Based Pricing
Thread Starter
Safety Car
Joined: Oct 2004
Posts: 3,830
Likes: 3
From: Granada Hills CA
Market Based Pricing
I dropped by my local dealer to check out 2 '05's that are there. The first is a Blk/Ebony Coupe/Z51/1SB/chrome wheels, the second was Victory Red/Ebony/1SB/Transparent roof/Polished wheels.
I was curious on the release of the '06's soon how the pricing would be set up.
The upcharge for the Chrome wheels was $2,995 on the Black car.
Both cars had a "Market Based Pricing" line item.
$10,000!
I would have thought those days were over. Are the '05's that hard to come by that they can still get that.
The dealership moves the Vettes I go in regularly just to look at the new arrivals.
Maybe they just use it as a way for a guy/gal to negotiate down and feel like they got a deal.
I was curious on the release of the '06's soon how the pricing would be set up.
The upcharge for the Chrome wheels was $2,995 on the Black car.
Both cars had a "Market Based Pricing" line item.
$10,000!
I would have thought those days were over. Are the '05's that hard to come by that they can still get that.
The dealership moves the Vettes I go in regularly just to look at the new arrivals.
Maybe they just use it as a way for a guy/gal to negotiate down and feel like they got a deal.
Last edited by bangbgC6; Aug 22, 2005 at 09:44 AM. Reason: Added pix
Safety Car
Joined: Dec 2004
Posts: 3,565
Likes: 5
From: stafford country, va. Avatar: Me on turn 3 @ Bristol (The World's Fastest Half-Mile)
Originally Posted by bangbgC6
...Both cars had a "Market Based Pricing" line item.
$10,000! ...
Maybe they just use it as a way for a guy/gal to negotiate down and feel like they got a deal.
Le Mans Master
Joined: Aug 2004
Posts: 6,877
Likes: 531
Dealerships will charge whatever they think the market will pay. Many times they discount their cars, on rare occassions they charge over MSRP. Back in December 2004 the Dealer near me tried to charge $10K over sticker, but got no takers. So he was offering discounts before the month was over. What the market will pay will of course vary by area. It appears that you are in an area where the demand for C6s is high.
Pro
Joined: Sep 2003
Posts: 748
Likes: 373
From: Fargo, ND
Check out EVS vette, one of the sponsors. They have $4000 off in stock and they do deliver. I drove mine home from there but I live in the state next door, so not much of a drive.
No need to deal with those types of dealerships.
No need to deal with those types of dealerships.
Safety Car
Joined: Jul 1999
Posts: 3,559
Likes: 207
From: Olathe KS
I like how the dealer didn't even bother to type up the "Market Value Adjustment" sticker... 
Just "Sharpied" it out.....
He should have added "bend over sucker!" while he was going at it with the Sharpie...
Just "Sharpied" it out.....
He should have added "bend over sucker!" while he was going at it with the Sharpie...
Le Mans Master
Joined: May 2005
Posts: 9,585
Likes: 1
From: Prepare yourself, for a pride obliterating bich smack. Fairfax, VA
St. Jude Donor '06-'07-'08
SEC > BCS 4 St. Judes '09
i found a dealer like that in my area, but i drove 20 minutes to another local dealer and found he was selling them at sticker without any kind of mark-up. the best part was, that even after i went and told the dealer that you could buy vette's down the street for $10k less than he was charging...he still maintained his "market premium". idiot.
Making CFOT Great Again
Joined: Oct 2001
Posts: 66,299
Likes: 89
From: Tír na nÓg
Originally Posted by Zig
that's basically an indication of the competition you're up against. folks in that neighborhood are willing too pay that much more or they wouldn't be moving.
For all you know, all those buyers said "lose the ADM or I walk" and the dealership immediately dropped it.
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Melting Slicks
Joined: Mar 2005
Posts: 2,064
Likes: 1
From: Heaven, for the climate; Hell, for the company
I don't know what sort of Corvette dealer saturation you have where you are, but added dealer mark-up is not necessarily a sign of heavy buyer demand and small dealer inventory. In South Florida, there are nearly as many Corvette dealers as there are nursing homes, but some dealers still stick their added mark-up to the sheet, probably in hopes they will reel in a novice. Don't let the dealer set the table. Deal around or up from your base, do not deal down from the dealer's price. If you start dealing from the dealer's price, you will be a goner.
