Head Games
In our ad, we gave a discount and clearly said that it was only on the vehicles who's VINs we listed in that ad. These were some older cars that we wanted to move. The ad also said that we ad other cars available at less of a discount.
Each week, the number of VINs left with the bigger discount got less and less until finally we are down to one coupe and one convertible available at the bigger discount.
So, rather then run the discount that is only good for one car, we ran an ad that says get at least $X,XXX off a new Coupe or Convertible.
The discount now is the same as it was since the beginning of January on the bulk of our inventory.
Having said all of that, everyone made great points. Spring usually does start to see discounts become less, but who knows what affect the upcoming changes will have. Our prices will always be determined based on how sales are.
The one thing that I can say, we do look to adjust every week if needed. When we say our prices are good through Saturday, don't be surprised if the price goes up on Monday. It's not head games, it's just pricing to go with the market.
Thanks guys!
The $6,500 discount on coupes and the $7,500 discount on convertibles has been the standard discount since the beginning of January.
Did we have limited amount of car available for more of a discount? Absolutely, and we still do! We just don't have enough of those left to have them lead the ad?
There's plenty of forum members who bought cars or spoke to me via phone or email that can account for the $6,500 off.
It would be better if everyone thought that I was raising prices...it's actually a good idea, but it's not the case!
Sometimes they know more about the Corvette than the salesman does.
There is no need to worry about Corvette buyers.
"Im sorry there seems to be some confusion. Not only do I read the copy, I write it...every week!"
"It would be better if everyone thought that I was raising prices...it's actually a good idea, but it's not the case!"
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If Dave says it, then it must be true.
The Best of Corvette for Corvette Enthusiasts





"Im sorry there seems to be some confusion. Not only do I read the copy, I write it...every week!"
"It would be better if everyone thought that I was raising prices...it's actually a good idea, but it's not the case!"
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If Dave says it, then it must be true.
Do some comparasion shopping and you will see why they are the number one in Corvette sales ........ and yes I bought my Corvette from Dave and I have also dealt with other forum dealers. I would recommend Dave
















and it's not because they're price gouging or any of the more reprehensible practices that some have inferred in this thread ...




