remember that there is a 3% holdback to the dealer.
Typical mark-up?
Team Owner
Joined: Aug 2002
Posts: 35,617
Likes: 167
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St. Jude Donor '05-'06-'07-'10
As an example for 2007
Pricing on Models
MSRP=Invoice +11.7%
GSU=MSRP-9.4%
GMS=MSRP-13.4%
Pricing on Options
MSRP=Invoice+20%
GSU=MSRP-16.4%
GMS=MSRP-20%
Not included in these numbers are dealer holdbacks, regional advertising and destination.
Pricing on Models
MSRP=Invoice +11.7%
GSU=MSRP-9.4%
GMS=MSRP-13.4%
Pricing on Options
MSRP=Invoice+20%
GSU=MSRP-16.4%
GMS=MSRP-20%
Not included in these numbers are dealer holdbacks, regional advertising and destination.
Burning Brakes
Joined: Jul 2007
Posts: 819
Likes: 0
From: South Corona, California
If you're asking about the "added dealer markup" then I can say the last time I was at the Chevy dealer in Riverside (CALIF) the 07's they had in the showroom all had added markup stickers of $9995 with no added options... I was like 
WTF? That explained why they had 6 or 7 07's still for sale...No reason to ever pay dealer added markup for any car.
WTF? That explained why they had 6 or 7 07's still for sale...No reason to ever pay dealer added markup for any car.
Le Mans Master
Joined: Nov 2005
Posts: 5,835
Likes: 6
In other words I put no credence in the invoice numbers. However, 20% sounds like a good start. I could agree that the markup on dealer cost is AT LEAST that much though my personal opinion is that the actual markup is probably 30% to 35%.
There are only a few numbers that we can know for certain about cost of Corvettes. We know the msrp. We know advertised prices including adms and up front discounts and we know , to a certain extent, what people are actually paying for the cars.
I believe that dealers make money at 20% off msrp. How much money is the only question.
Team Owner
Joined: Aug 2002
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St. Jude Donor '05-'06-'07-'10
Knowing the typical markup would require knowing the dealer cost. I believe this information is unavailable. The idea that a manufacturer, the dealers, or some other captive third party, would just up and give the actual dealer invoice cost to the public on demand is simply not credible to me.
In other words I put no credence in the invoice numbers. However, 20% sounds like a good start. I could agree that the markup on dealer cost is AT LEAST that much though my personal opinion is that the actual markup is probably 30% to 35%.
There are only a few numbers that we can know for certain about cost of Corvettes. We know the msrp. We know advertised prices including adms and up front discounts and we know , to a certain extent, what people are actually paying for the cars.
I believe that dealers make money at 20% off msrp. How much money is the only question.
In other words I put no credence in the invoice numbers. However, 20% sounds like a good start. I could agree that the markup on dealer cost is AT LEAST that much though my personal opinion is that the actual markup is probably 30% to 35%.
There are only a few numbers that we can know for certain about cost of Corvettes. We know the msrp. We know advertised prices including adms and up front discounts and we know , to a certain extent, what people are actually paying for the cars.
I believe that dealers make money at 20% off msrp. How much money is the only question.
Race Director
Joined: Jul 2004
Posts: 16,795
Likes: 62
From: Lake Havasu City, AZ
In last weekend and again today...
Local newpaper is advertising an '08 coupe MSRP of $55,940 for $48,003. the Chevy dealer is an adjacent community about 15 miles away...
That is $7937 off MSRP = 14.2% I'm sure he is still making something...
If his cost was $48,000 the MSRP is a mark-up of 16.5%
Local newpaper is advertising an '08 coupe MSRP of $55,940 for $48,003. the Chevy dealer is an adjacent community about 15 miles away...
That is $7937 off MSRP = 14.2% I'm sure he is still making something...
If his cost was $48,000 the MSRP is a mark-up of 16.5%
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Le Mans Master
Joined: Nov 2005
Posts: 5,835
Likes: 6
In last weekend and again today...
Local newpaper is advertising an '08 coupe MSRP of $55,940 for $48,003. the Chevy dealer is an adjacent community about 15 miles away...
That is $7937 off MSRP = 14.2% I'm sure he is still making something...
If his cost was $48,000 the MSRP is a mark-up of 16.5%
Local newpaper is advertising an '08 coupe MSRP of $55,940 for $48,003. the Chevy dealer is an adjacent community about 15 miles away...
That is $7937 off MSRP = 14.2% I'm sure he is still making something...
If his cost was $48,000 the MSRP is a mark-up of 16.5%
Racer
Joined: Apr 2007
Posts: 351
Likes: 0
From: washougal wash.
It's a hell of a lot easier to get a feel for where your at with a vette as opposed to a mustang. The difference between msrp and (advertized) invioce is only a couple of grand. The forum and the supporting dealers are much appriciated for all their unfiltered information. If I could just buy a mustang convert from one of them......
Team Owner
Joined: Aug 2002
Posts: 35,617
Likes: 167
Tech Contributor
Cruise-In 11 Veteran
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St. Jude Donor '05-'06-'07-'10
In last weekend and again today...
Local newpaper is advertising an '08 coupe MSRP of $55,940 for $48,003. the Chevy dealer is an adjacent community about 15 miles away...
That is $7937 off MSRP = 14.2% I'm sure he is still making something...
If his cost was $48,000 the MSRP is a mark-up of 16.5%
Local newpaper is advertising an '08 coupe MSRP of $55,940 for $48,003. the Chevy dealer is an adjacent community about 15 miles away...
That is $7937 off MSRP = 14.2% I'm sure he is still making something...
If his cost was $48,000 the MSRP is a mark-up of 16.5%
Don't be surprised when you go to buy it if it is gone all ready. Not at all uncommon for a dealer to advertise a loss leader priced in to his hold back to bring others in who likely end up ordering exactly what they want at a higher price.
