Invoice Pricing?
The last time I bought a new truck I was able to find out the exact invoice price of the vehicle and then offered them a fair amount over invoice. I don't seem to be able to find any of those sites anymore.
Thanks in advance!
- Enter your zip code when prompted
- Click on "Price w/Options" (from the tabs across the top of page)
- Select Make of vehicle
- Select Model
- Select Options, etc.
You'll get the MSRP, the invoice, the TMV True Market Value (What other people are paying)






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MSRP sometimes changes mid year. Need to know if the car you are looking at are pre/post numbers change. The sites above may not have accurate info. You can find the window sticker of GM vehicles on-line. Not sure about other manufactures. Then use these sites for research.
The last time I bought a new truck I was able to find out the exact invoice price of the vehicle and then offered them a fair amount over invoice. I don't seem to be able to find any of those sites anymore.
Thanks in advance!
The true number is company confidential both at the dealership and factory. The idea that all dealers pay the same amount is open to discussion too. I don't think that's the case.
In short I think the search for the elusive "invoice price" is nonsensical. While actual dealer invoice prices do exist I don't think it's possible to get them. Therefore, whatever number you do get is almost certainly much higher than the true number.
It's all a game. The buyer is played by manufacturers and dealers with the "msrp game" and then second parties get involved supposedly giving or selling tasty information like invoice.
So several weeks ago a dealer here in my area advertised several new 09 Z06s for $12,000 off msrp. I didn't realize how unrealistically bloated the Z's msrp had become. It's up in the mid to upper 80s now. That's absurd. So what if you check the invoice on a Z06 with a sticker of $86,000. And what if, hypothetically, some outside source says the "invoice" is $76,000. So then you decide two grand is a "fair amount" as you put it and offer them $78,000.
Uh, so, then you find out the dealer has advertised the car for $74,000 with NO HAGGLING. Does this mean they lost $2,000 on the sale? Uh, more likely they made at least $10,000.
Is a Z06 worth $86,000? Is it worth $74,000? Then why were they selling several years ago for $65,000 and we are supposedly in a deflationary time?
Not to pick on the Z06. Just a few days ago a different dealer offered $10,000 off on C6s as well as some big SUV in the same TV advertisement. If they take ten grand off the msrp do you suppose they still make a profit? Oh, they make a profit all that is in question is how much and that's based upon how the options have fluffed up the overall margin.
So, here's the thing. It's all a game. The msrps have kept rising nonstop in this time of deflation and very tight lending. What some imaginary "invoice" number may be is nonsense. That make believe number will just be a percent of msrp. Since msrp is make believe then invoice is make believe too.
And why call msrp make believe? Because when dealers can offer new C6s at $10,000 to $12,000 off msrp you know darn good well that they are still making a hefty profit and the car's msrp is way above market value.
Some vehicles are worse than others in this regard of msrp being a fantasy number. SUVs are legendary for it.
All that matters is MARKET VALUE. What you need to do is concentrate of trying to find out what vehicles actually are offered for and then offer LESS not more.











