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You will never know that information if you are asking what GM profit was but I would have to guess that is somewhere in the 35%+- range of invoice less the 3% hold back. As far as the dealers profits that's a guess at best. Their profit is not a calculation of sale above invoice cost. Their "actual" cost is not what they pay GM, their cost is what they pay the bank to float that cost. If it costs them $125/month in interest to have the car on the lot and they have it in inventory for lets say 3 months until sale then the "actual" cost of the inventory car is $375 (plus other normal +- costs of a store, say $200 for a total outlay of $575). If they make a net profit of say $1,500 on the vehicle then the profit would be the difference divided by the profit for a nice 62% return. Dealers don't live large and have expensive stores making a few thousand dollars on a $45,000+- vehicle because they never "pay" the invoice amount from their check book...just the interest to the bank for borrowing the money...pretty sweet business model. That's why even the smaller store owners are wealthy.
A small accounting firm can stay busy with one dealer as a client.
Last edited by jimmie jam; Aug 27, 2014 at 09:39 AM.
Designer Imagines A Corvette That Looks More Like a Corvette Than the Corvette
Slideshow: A Jaguar designer's personal project imagines what a modern front-engined Corvette might look like if Chevrolet revisited the golden age of the Stingray.