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Have Xpel on the front bumper, side mirrors and in front of the rear wheels. My '13 looks brand new...no nicks or road measles.
On our '16 Highlander we had Huber Optik Performa 36 installed on the front bumper, 12" hood, side mirrors and side fenders. So far so good.
Had the 3M put on mine a year and a half ago, still looks great. Paid $900 for the whole front and side mirrors. 3M vanguard is supposed to be just as good as Xpel for less money.
I have xPel, 3M and Suntek on three different cars. They all seem about the same, at least from what I can tell. In my opinion, I would focus more on the installer. Have they earned a good reputation, or do you have favorable previous experience with them? Will they stand by their workmanship and fix something if it isn't right, etc?