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Hi, im taking a design class and I redesigned the corvette logo for the upcoming C6, assuming its redesign follows the trend of the new thunderbird and retro looking mustang gt concept. The logo should have the classic look but a bit modernized. Here are three of my finals choices. I would like your opinion on what you like best and why. Thanks, please be easy on me, im just a student
From: I don't have to show you any stinkin' badges
Re: new c6 logo (Zilla)
Reminds me of the font you'd see on a movie cover from the '70s.
Also reminds me of the letter on the Disco Albums
:D You guys are really dating yourselves. By his age, I would say that Shahin probably doesn't know what an album is, much less a disco album. I'm not too fond of any of the three fonts, but if those were the choices, I'd go for #2. It sorta has a retro look.
From: I don't have to show you any stinkin' badges
Re: new c6 logo (shahin)
Also, please give me ideas on what you would like to see.. It helps a lot more than just saying it sucks :)
The C6 is supposed to be faster, lighter and smaller (exterior-wise) than the current C5. Try to find a font that symbolizes those traits. I would think that leaning letters (italized), different size for the C versus the rest of the name, and maybe even color might be a good starting point. Try to capture the essence of what Corvette will be marketing with the logo. Good luck.
I think the letters should be anchored at the bottom instead of hung from the top... more of a Vette tradition. Also prefer italics myself. Make a play off the C1 script.
As other said, the letters should convey a sense of speed and power. But they should also be bold and should have a strong presence. Right now...they look apologetic. For starters, I'd switch to capital letters. It's not a corvette. It's a CORVETTE! Joining the letters together was an interesting approach, but the CO at the begining gets left out...just sitting there on it's own. Is it a CO. Vette? In summary, I would strive to include this feelings in the font. Speed, Power, Nimbleness, Boldness, Authority, Fun. Good luck.
Way too kick back, not enough POWER in the font. The e’s are cruzzing along happy, not in a hurry to win a race. Also watch the negative space between the letters it is inconsistent. As suggested, try caps; also try varying the stroke a bit more if you are staying with a semi-cursive style.
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Re: new c6 logo (999)
Your retro look seems to only go back to the mid 70's. With appologies to my C3 friends, those weren't the classic Corvettes from which I'd take styling cues for a logo.
My understanding is the C6 will be a more forward thinking, more dynamic look rather than a retro effort like the current Fords -
If I were doing it I'd head in a direction more like this -
From: I don't have to show you any stinkin' badges
Re: new c6 logo (jholmes)
Good example! I am sure that the Corvette lettering is aligned, but it must be the background that makes the lettering to me seem like it is sloping down, left to right. Optical illusion, I suppose. I particularly like the metal highlighted lettering. :cheers:
ya, seems a little retro. if you got photoimpact, you can make some pretty kick butt logos. try searching for a downloadable version off of yahoo or something, its worth it
If you go retro.....avoid the 70's! Some of the early Corvette lettering was more interesting than the current script. Perhaps try a more modern written look as opposed to printed.
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