Mishimoto radiator for C6 review (A&A kit)
11-01-2018, 09:53 PM
#22
Former Vendor
If you are using the MAP (Minimum Advertised Price) term correctly, $697 is the lowest price a dealer may advertise the product. I guess that is possible but I don't think that is what you mean. Typically a manufacturers MAP and retail are the same or very close.. Then they give wholesale accounts a discount to sell the product. In this case, if the dealer was offered a 25% discount their net cost would be $697.50. The dealer can sell the item for whatever they want but the MAP agreement says they just can't advertise it lower than MAP. That's why sometimes you see something for sale on the internet with no price until you put it in your shopping cart. My main point is, nobody here cares what MAP is. That's an agreement between the manufacturer and the dealer. Final price is set by each dealer.
11-02-2018, 01:22 AM
#23
4th Gear
Member Since: Oct 2014
Posts: 4
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Hi ,I have a question for you,I have a 2006 z51 and my stock radiator is leaking now so I am looking for a new radiator, and I checked your website and I am a little confused about the regular and the short one? what is the difference? which one should I go for?
11-02-2018, 08:16 AM
#24
Team Owner
Only reason to run the short one is for big power 1200+rwhp big centri blower builds that want an easier time putting airfilter on and off. It cuts down cooling, fan options, and you can still fit a 4" pipe inlet on a full size, so all the short one does is end up allowing it to be slightly easier.
11-02-2018, 10:38 AM
#25
Instructor
Member Since: Jun 2007
Location: Dallas/Fort Worth Texas
Posts: 183
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If you are using the MAP (Minimum Advertised Price) term correctly, $697 is the lowest price a dealer may advertise the product. I guess that is possible but I don't think that is what you mean. Typically a manufacturers MAP and retail are the same or very close.. Then they give wholesale accounts a discount to sell the product. In this case, if the dealer was offered a 25% discount their net cost would be $697.50. The dealer can sell the item for whatever they want but the MAP agreement says they just can't advertise it lower than MAP. That's why sometimes you see something for sale on the internet with no price until you put it in your shopping cart. My main point is, nobody here cares what MAP is. That's an agreement between the manufacturer and the dealer. Final price is set by each dealer.
11-02-2018, 12:45 PM
#26
For additional questions or concerns, please reach out to Support@Mishimoto.com!
Thanks,
Justin T.
Mishimoto Automotive
02-22-2019, 02:39 PM
#28
1st Gear
Member Since: Nov 2015
Posts: 1
Likes: 0
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If you are using the MAP (Minimum Advertised Price) term correctly, $697 is the lowest price a dealer may advertise the product. I guess that is possible but I don't think that is what you mean. Typically a manufacturers MAP and retail are the same or very close.. Then they give wholesale accounts a discount to sell the product. In this case, if the dealer was offered a 25% discount their net cost would be $697.50. The dealer can sell the item for whatever they want but the MAP agreement says they just can't advertise it lower than MAP. That's why sometimes you see something for sale on the internet with no price until you put it in your shopping cart. My main point is, nobody here cares what MAP is. That's an agreement between the manufacturer and the dealer. Final price is set by each dealer.
