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So, the question is. (Disregard how unlikely it may be for one moment)
What if the C7 had a starting MSRP of 49,950?
Of course destination, tax, title, etc. are all instantly popping that over 50k, but don't the options and swag really push a marque into profits? Doesn't the foot traffic on the dealer lots give the model value?
I only ask because the C6 base can have almost 18k in options right now. The C6 Grand Sport can hit 75k. I will not be surprised if a fully optioned C7 coupe can break 80k.
If the Chevrolet brand is ready to take a 90m gamble, I can't see how it wouldn't pay off in the long run. Estimated 30k units at 3k per unit off the base price = 90m. Of course, if they increase each major option cost, it could mitigate their 90m investment.
I can't help but think that this would be the ultimate slap in the face to the market segment. What better way to promote the goal of plastering posters in every kid's room in America?
/Daydream Off and math fixed to include all the zeros...
Last edited by WaxWeekly; Jan 25, 2013 at 02:56 PM.
I really think that folks are missing the mark on MSRP (not directed to the OP).
Folks citing high 50's, low 60's are not taking history in to consideration when making these predictions. Let's look at Corvette pricing at significant points in the models.
I think that a $50-$52,000 MSRP would be very much in keeping with how model introductions have gone over the years and frankly, I don't see why a $49.9 intro is an unrealistic thought at all. Now, I'm talking talking about a base coupe.
I really think that folks are missing the mark on MSRP (not directed to the OP).
Folks citing high 50's, low 60's are not taking history in to consideration when making these predictions. Let's look at Corvette pricing at significant points in the models.
I think that a $50-$52,000 MSRP would be very much in keeping with how model introductions have gone over the years and frankly, I don't see why a $49.9 intro is an unrealistic thought at all. Now, I'm talking talking about a base coupe.
The C7 is more car this time around. There are more items standard then ever before. They are obviously moving in a different direction. I dont think the C7 will be a slight increase like history has shown. This is an all new car from front to back. Mid $50's makes sense.
I really think that folks are missing the mark on MSRP (not directed to the OP).
Folks citing high 50's, low 60's are not taking history in to consideration when making these predictions. Let's look at Corvette pricing at significant points in the models.
I think that a $50-$52,000 MSRP would be very much in keeping with how model introductions have gone over the years and frankly, I don't see why a $49.9 intro is an unrealistic thought at all. Now, I'm talking talking about a base coupe.
"If you can afford a C6, then you can afford a C7".
The C7 is more car this time around. There are more items standard then ever before. They are obviously moving in a different direction. I dont think the C7 will be a slight increase like history has shown. This is an all new car from front to back. Mid $50's makes sense.
I'm not so sure if they've just done a good job selling us on the massive changes, or if I've just always assumed it would go up in price.
When you set the base model price, you include/exclude a lot of people from considering it as an option. It just seems logical to me that the "stripped" model should be the absolutely lowest price you can make it. There is no question about the value among us, because we're biased.
The C7 is more car this time around. There are more items standard then ever before. They are obviously moving in a different direction. I dont think the C7 will be a slight increase like history has shown. This is an all new car from front to back. Mid $50's makes sense.
The C5 to C6 saw a 50 horsepower increase, and I'm guessing there were other improvements, and of course the improved body.
From C6 to C7 we're only seeing what looks like it will be a 20 hp increase, so I think that woudl allow more room for other standard improvements in the new generation while still maintaining a base MSRP close to the previous generation.
Has anyone actually paid MSRP for a C^ in the last couple years? I know I got my 1LT for under 40k and have seen 2LT GS models going for under 50 k. So even if the MSRP comes in around 53k on the C7 the price difference mat seem a lot more significant.
"If you can afford a C6, then you can afford a C7".
That implies no change in price.
Michael
Yeah...but what C6? I think Tadge was thinking about a nicely optioned 2013 GS when he said that. Go to MacMulkin's website. There are a slew of 70K+ MSRP GSs. So that what you're going to pay for the C7 when it hits the showroom. (with minimal discounts). ANd you know the first few are going to be optioned pretty nicely.
The one thing I like seeing is there is one common tone with haters and non haters alike. NO ONE thinks this car can be under 55k, which says everyone thinks this car is killer for the price!! The Z51 at the show looked like an 80k car...minimum. If there were no pricing benchmarks preceding it, and people had to guess...there wouldn't be a guess in the room that was less than 80K.
I really think that folks are missing the mark on MSRP (not directed to the OP).
Folks citing high 50's, low 60's are not taking history in to consideration when making these predictions. Let's look at Corvette pricing at significant points in the models.
I think that a $50-$52,000 MSRP would be very much in keeping with how model introductions have gone over the years and frankly, I don't see why a $49.9 intro is an unrealistic thought at all. Now, I'm talking talking about a base coupe.
I think the base car with shipping will top out around $54900.00 Don't forget Chevy usually adds a hefty price hike mid model year on new Corvette generations. This way the price looks low or reasonable when its first launched. What the price will end up being in June of 2014 is another story.
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