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Old Jan 25, 2013 | 02:10 PM
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Default Game changer

So, the question is. (Disregard how unlikely it may be for one moment)

What if the C7 had a starting MSRP of 49,950?

Of course destination, tax, title, etc. are all instantly popping that over 50k, but don't the options and swag really push a marque into profits? Doesn't the foot traffic on the dealer lots give the model value?

I only ask because the C6 base can have almost 18k in options right now. The C6 Grand Sport can hit 75k. I will not be surprised if a fully optioned C7 coupe can break 80k.

If the Chevrolet brand is ready to take a 90m gamble, I can't see how it wouldn't pay off in the long run. Estimated 30k units at 3k per unit off the base price = 90m. Of course, if they increase each major option cost, it could mitigate their 90m investment.

I can't help but think that this would be the ultimate slap in the face to the market segment. What better way to promote the goal of plastering posters in every kid's room in America?

/Daydream Off and math fixed to include all the zeros...

Last edited by WaxWeekly; Jan 25, 2013 at 02:56 PM.
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Old Jan 25, 2013 | 02:15 PM
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Yeah, I see all these threads about a 55k C7....I dont think it will be that low even for a base low option model.
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Old Jan 25, 2013 | 02:34 PM
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Umm... 30K units times $3K is not $90K. It is $90M (million)

30,000 * 3,000 = 90,000,000
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Old Jan 25, 2013 | 02:44 PM
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Originally Posted by Zymurgy
Umm... 30K units times $3K is not $90K. It is $90M (million)

30,000 * 3,000 = 90,000,000
Math gets in the way of a good plan, again!
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Old Jan 25, 2013 | 02:49 PM
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Originally Posted by Zymurgy
Umm... 30K units times $3K is not $90K. It is $90M (million)

30,000 * 3,000 = 90,000,000
I guess math is not his strong suit...
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Old Jan 25, 2013 | 02:55 PM
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Originally Posted by herman2p
Math gets in the way of a good plan, again!
ROFL

Stupid Math. Question is still the same, just less likely than ever.
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Old Jan 25, 2013 | 03:14 PM
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I really think that folks are missing the mark on MSRP (not directed to the OP).

Folks citing high 50's, low 60's are not taking history in to consideration when making these predictions. Let's look at Corvette pricing at significant points in the models.

Model year MSRP $ increase
1982 $18,290.07
1984 $21,800.00 $3,509.93
1996 $37,225.99
1997 $37,495.00 $269.01
2004 $44,535.00
2005 $44,245.00 $(290.00)
2013 $49,600.00

I think that a $50-$52,000 MSRP would be very much in keeping with how model introductions have gone over the years and frankly, I don't see why a $49.9 intro is an unrealistic thought at all. Now, I'm talking talking about a base coupe.
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Old Jan 25, 2013 | 03:16 PM
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^ win.
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Old Jan 25, 2013 | 03:34 PM
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I think he got it right guys....his post read "......= 90m" m is for million I think.
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Old Jan 25, 2013 | 03:37 PM
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Originally Posted by PGSJOE
I think he got it right guys....his post read "......= 90m" m is for million I think.
I changed it after, they caught me fair and square.
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Old Jan 25, 2013 | 03:40 PM
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Originally Posted by talon90
I really think that folks are missing the mark on MSRP (not directed to the OP).

Folks citing high 50's, low 60's are not taking history in to consideration when making these predictions. Let's look at Corvette pricing at significant points in the models.

Model year MSRP $ increase
1982 $18,290.07
1984 $21,800.00 $3,509.93
1996 $37,225.99
1997 $37,495.00 $269.01
2004 $44,535.00
2005 $44,245.00 $(290.00)
2013 $49,600.00

I think that a $50-$52,000 MSRP would be very much in keeping with how model introductions have gone over the years and frankly, I don't see why a $49.9 intro is an unrealistic thought at all. Now, I'm talking talking about a base coupe.

The C7 is more car this time around. There are more items standard then ever before. They are obviously moving in a different direction. I dont think the C7 will be a slight increase like history has shown. This is an all new car from front to back. Mid $50's makes sense.
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Old Jan 25, 2013 | 03:44 PM
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I still believe that the base model will be between 51-53k. However with all the upgrades a 55k MSRP could easily be justified, We will see.
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Old Jan 25, 2013 | 03:55 PM
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Originally Posted by talon90
I really think that folks are missing the mark on MSRP (not directed to the OP).

Folks citing high 50's, low 60's are not taking history in to consideration when making these predictions. Let's look at Corvette pricing at significant points in the models.

Model year MSRP $ increase
1982 $18,290.07
1984 $21,800.00 $3,509.93
1996 $37,225.99
1997 $37,495.00 $269.01
2004 $44,535.00
2005 $44,245.00 $(290.00)
2013 $49,600.00

I think that a $50-$52,000 MSRP would be very much in keeping with how model introductions have gone over the years and frankly, I don't see why a $49.9 intro is an unrealistic thought at all. Now, I'm talking talking about a base coupe.
"If you can afford a C6, then you can afford a C7".

That implies no change in price.

Michael
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Old Jan 25, 2013 | 04:02 PM
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Originally Posted by Michael A
"If you can afford a C6, then you can afford a C7".

That implies no change in price.

Michael
When that statment was made there was no implied trim level, they might have been stating if you can afford a C6 3LT then you can afford a C7 1LT
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Old Jan 25, 2013 | 04:07 PM
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Originally Posted by Stingray23
The C7 is more car this time around. There are more items standard then ever before. They are obviously moving in a different direction. I dont think the C7 will be a slight increase like history has shown. This is an all new car from front to back. Mid $50's makes sense.
I'm not so sure if they've just done a good job selling us on the massive changes, or if I've just always assumed it would go up in price.

When you set the base model price, you include/exclude a lot of people from considering it as an option. It just seems logical to me that the "stripped" model should be the absolutely lowest price you can make it. There is no question about the value among us, because we're biased.
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Old Jan 25, 2013 | 04:37 PM
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Originally Posted by Stingray23
The C7 is more car this time around. There are more items standard then ever before. They are obviously moving in a different direction. I dont think the C7 will be a slight increase like history has shown. This is an all new car from front to back. Mid $50's makes sense.
The C5 to C6 saw a 50 horsepower increase, and I'm guessing there were other improvements, and of course the improved body.

From C6 to C7 we're only seeing what looks like it will be a 20 hp increase, so I think that woudl allow more room for other standard improvements in the new generation while still maintaining a base MSRP close to the previous generation.
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Old Jan 25, 2013 | 06:52 PM
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Has anyone actually paid MSRP for a C^ in the last couple years? I know I got my 1LT for under 40k and have seen 2LT GS models going for under 50 k. So even if the MSRP comes in around 53k on the C7 the price difference mat seem a lot more significant.
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Old Jan 25, 2013 | 06:59 PM
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Originally Posted by Michael A
"If you can afford a C6, then you can afford a C7".

That implies no change in price.

Michael
Yeah...but what C6? I think Tadge was thinking about a nicely optioned 2013 GS when he said that. Go to MacMulkin's website. There are a slew of 70K+ MSRP GSs. So that what you're going to pay for the C7 when it hits the showroom. (with minimal discounts). ANd you know the first few are going to be optioned pretty nicely.
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Old Jan 25, 2013 | 07:27 PM
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The one thing I like seeing is there is one common tone with haters and non haters alike. NO ONE thinks this car can be under 55k, which says everyone thinks this car is killer for the price!! The Z51 at the show looked like an 80k car...minimum. If there were no pricing benchmarks preceding it, and people had to guess...there wouldn't be a guess in the room that was less than 80K.
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Old Jan 25, 2013 | 07:48 PM
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Originally Posted by talon90
I really think that folks are missing the mark on MSRP (not directed to the OP).

Folks citing high 50's, low 60's are not taking history in to consideration when making these predictions. Let's look at Corvette pricing at significant points in the models.

Model year MSRP $ increase
1982 $18,290.07
1984 $21,800.00 $3,509.93
1996 $37,225.99
1997 $37,495.00 $269.01
2004 $44,535.00
2005 $44,245.00 $(290.00)
2013 $49,600.00

I think that a $50-$52,000 MSRP would be very much in keeping with how model introductions have gone over the years and frankly, I don't see why a $49.9 intro is an unrealistic thought at all. Now, I'm talking talking about a base coupe.
I think the base car with shipping will top out around $54900.00 Don't forget Chevy usually adds a hefty price hike mid model year on new Corvette generations. This way the price looks low or reasonable when its first launched. What the price will end up being in June of 2014 is another story.
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