Fast "Holdback" Question
Race Director
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From: Ft Lauderdale
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Burning Brakes
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It's 3% of MSRP for Chevrolet.
Team Owner
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From: Northern, VA
St. Jude Donor '15
"In honor of jpee"
And, but one more reason I've said to a few that we will never know the real "cost" of a car, and sometimes the dealer owner, general sales mgr., sales mgr., may not know either. All the rebates, incentives, etc. that take place on this vehicle, that color, that option, etc. Until the time of settling up at the quarter's end, year end, model end. So interesting and so closely guarded since it's their business to know. 
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Le Mans Master
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Melting Slicks
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And, but one more reason I've said to a few that we will never know the real "cost" of a car, and sometimes the dealer owner, general sales mgr., sales mgr., may not know either. All the rebates, incentives, etc. that take place on this vehicle, that color, that option, etc. Until the time of settling up at the quarter's end, year end, model end. So interesting and so closely guarded since it's their business to know.
Race Director
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From: Manhattan, KS Missing SoCal since 2005
One thing you can check at GM online is current incentives. (I doubt there will be any on the C7 yet.) Some dealers will hide these from you so they can "feather their nest" a little. When I bought my 2013 GS, there were several incentives that my Forum dealer gave me that amounted to about $5000 - in addition to him selling the car to me at invoice. It was about $12K off a $76K car.
Le Mans Master
Joined: Oct 2004
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From: Haymarket Virginia
One thing you can check at GM online is current incentives. (I doubt there will be any on the C7 yet.) Some dealers will hide these from you so they can "feather their nest" a little. When I bought my 2013 GS, there were several incentives that my Forum dealer gave me that amounted to about $5000 - in addition to him selling the car to me at invoice. It was about $12K off a $76K car.
They can try to confuse you by bumping up the selling price then telling you a price lower which includes the rebates.
Now a dealer can not "give" you the rebate but there shouldn't be a good reason for them to do that unless they just want to screw you.
To OP, as other stated, it's off MSRP. Just curious as to why you ask? Are you trying to negotiate a deal at below invoice?
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Le Mans Master
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From: Camden SC
On another note, regarding incentives, I understand not all are publicized. A few years ago, I purchased a Land Rover that at the time carried a hefty incentive to the dealer. This rebate was deliberately NOT advertised to the general public. I just confronted my dealer with the fact I was suddenly seeing massive discounts being advertised nationwide and he admitted the dealership was to get a $6,000.00 rebate on every LR sold. Long story short, I negotiated about $4,000.00 of that amount off the already negotiated/reduced price of the vehicle...
Le Mans Master
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From: Haymarket Virginia
Actually, once these cars are more plentiful,I am hoping to negotiate a deal at invoice. Part of my strategy will be to remind the dealer that even at invoice, he/she is still grossing nearly $1,800.00 and if a factory order, then that is an $1,800.00 profit as soon as the car comes off the truck...
On another note, regarding incentives, I understand not all are publicized. A few years ago, I purchased a Land Rover that at the time carried a hefty incentive to the dealer. This rebate was deliberately NOT advertised to the general public. I just confronted my dealer with the fact I was suddenly seeing massive discounts being advertised nationwide and he admitted the dealership was to get a $6,000.00 rebate on every LR sold. Long story short, I negotiated about $4,000.00 of that amount off the already negotiated/reduced price of the vehicle...
On another note, regarding incentives, I understand not all are publicized. A few years ago, I purchased a Land Rover that at the time carried a hefty incentive to the dealer. This rebate was deliberately NOT advertised to the general public. I just confronted my dealer with the fact I was suddenly seeing massive discounts being advertised nationwide and he admitted the dealership was to get a $6,000.00 rebate on every LR sold. Long story short, I negotiated about $4,000.00 of that amount off the already negotiated/reduced price of the vehicle...
"Dealer Cash" is different than a "rebate" and that doesn't need to be shared with the customer.