Hellcat allocation, a lesson for GM
Thread Starter
Team Owner
Joined: May 1999
Posts: 34,551
Likes: 505
From: Auburn Hills MI
Hellcat allocation, a lesson for GM
http://www.autoblog.com/2014/09/10/d...dealer-markup/
The gist is, if you market adjust on your initial allocation and the cars sit on the lot because of it you won't get more of them when the next allocation rolls around.
Dealer near me has 3 coming, 20K mark up on each, none sold.
Sounds like a good balance for the dealer and the customer. Dealer takes a risk by adjusting too much and other dealers will see opportunity to sell at MSRP and be rewarded for it with more cars.
The gist is, if you market adjust on your initial allocation and the cars sit on the lot because of it you won't get more of them when the next allocation rolls around.
Dealer near me has 3 coming, 20K mark up on each, none sold.
Sounds like a good balance for the dealer and the customer. Dealer takes a risk by adjusting too much and other dealers will see opportunity to sell at MSRP and be rewarded for it with more cars.
Le Mans Master
Joined: Feb 2002
Posts: 9,883
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From: Bergen County NJ
