Another Edsel

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06-14-2017, 03:23 PM

#21

sunsalem

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Quote:

Originally Posted by snow

if its going to start at $125K I dont see them selling many of them.

Don't worry, it won't be.

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06-14-2017, 03:27 PM

#22

Kevova

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Berra GM' s CEO is looking at ROI. If they don't sell to at least the break even point, the mid engine Corvette may be short lived.

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06-14-2017, 04:14 PM

#23

fsvoboda

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Quote:

Originally Posted by Larry/car

. . . the name Edsel didn't help.

Right, name the car after Henry Ford's late son (a very classy guy who probably would have hated the car). No one outside the company would have had any idea.

Epic fail!

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06-14-2017, 04:19 PM

#24

fyreline

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2023 C1 of the Year Finalist - Unmodified

2022 Corvette of the Year Finalist -- Unmodified

2021 C1 of the Year Winner - Unmodified

2020 C1 of the Year Finalist - Unmodified

2016 C1 of the Year Finalist

Quote:

Originally Posted by Larry/car

The marketing flop is still being taught today in business courses. Ford Motor Company designed and built a car without doing due diligence on marketing research.

Actually, Ford did a LOT of market research before introducing the Edsel. It just turned out that they either asked the wrong questions, asked the wrong people, or misinterpreted the data they collected. They fully expected the car to be well-received and were quite surprised when it wasn't. The take-away of all this for business courses it that market research can be a valuable tool for considering the introduction of a new product - but there are no guarantees.

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06-15-2017, 02:57 AM

#25

KrisColoradoLV

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Quote:

Originally Posted by fsvoboda

Right, name the car after Henry Ford's late son (a very classy guy who probably would have hated the car). No one outside the company would have had any idea.

Epic fail!

What do you think about the name Zora?

I would just keep it simple - C8 - Let the car speak for itself. Assuming it's good enough to do that.

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06-15-2017, 09:33 AM

#26

1KULC7

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Hate the rear lights on the new Mid-engine, they should be round and six of them.

Last edited by 1KULC7; 06-15-2017 at 09:34 AM.

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06-15-2017, 10:29 AM

#27

DickieDoo

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Quote:

Originally Posted by Larry/car

The marketing flop is still being taught today in business courses. Ford Motor Company designed and built a car without doing due diligence on marketing research. No one really wanted this latest and greatest creation and the car was doomed from the start, the name Edsel didn't help. Will history repeat with the mid-engine Corvette? (Sources say that the current C7 will be built alongside the mid-engine early in the program). Seems GM isn't sure!

I have one word... Aztek !

It still happens today.. and the syndrome is the "Emperor has no clothes" Happened to VW with Dieselgate as well...
When you get the wrong psychopath in charge, you get bad things... the right psycho can work wonders... Steve Jobs for example.
you can interchange the word psychopath with *******. Same difference