Zora
RAGIN’ RACIN’
Randy Leger
337-278-8397
sales@raginracin.com
http://www.raginracin.com
Every once in awhile, you just have to reinvent the thing. Moving from C1 to C2 and getting away from a hard axle was a big step to me. Also moving from C4 to C5 which was entirely CAD. You know they're going to do something with that Zora copyright but hard to tell right now.
The Corvette has faired well under the "Chevrolet" umbrella, so no need to make it a separate "division", that would just increase overhead costs and probably make the Corvette less accessible to many prospective buyers.
Secondly, it makes no financial sense for GM to create a stand alone brand called Corvette. It is historically a Chevrolet and will probbaly stay that way. It would be cost prohibitive to build stand alone dealers and service departments for one model of a car. That would support the wild theory of a $169,000 Corvette.
Most manufacturers have been consolidating their design, manufacturing, and dealership networks to remain profitable. Whatever name plate GM cars fall under, they all seem to need their trucks and SUVs to turn a profit. The Corvette is one model of the Chevrolet brand. It’s not like Porsche, that is one brand of the Volkswagen Group, and Porsche has multiple models including sports cars, sedans,and SUVs. That said, there could well be a Cadillac version of the Corvette ME since GM has traditionally shared platforms across the various GM brands.
So, the Chevrolet Corvette heritage should live on through the C8.
Y'll do realize the Corvette has had two assembly lines in its plant making the XLR..
Last edited by Randy@RaginRacin; Dec 28, 2018 at 01:29 PM.
The reason the "Old GM" went bankrupt is not because they did not have resources or great technology and talent... its because their senior management were more focused on their bonuses and severance packages than on leading the company. Too many divisions, too many obsolete inefficient factories, too many suppliers, too many dealerships competing against each other with cut-throat pricing. Sheesh!
For a premium-priced, low sales brand, Corvette can draw on a huge base of engineering, marketing, and production resources... and vice versa.
Look at VW Group... Porsche sports cars represent spit in the ocean in terms of sales, but the trickle-down technology, and "halo" marketing effects are great. Done right, it works.
The Best of Corvette for Corvette Enthusiasts
if you want to build a premium brand, share more tech between those marques and sell vettes out of the caddy dealers
the vette is moving upscale, and more buyers with deep pockets walk into a caddy dealer.
if you could "fix" one thing, fix the service there, and hope it trickes down
caddy is the new gm darling
The redesigned emblem did not have the bowtie, but only the French Fleur de Lis symbol was used. That emblem was displayed on the car at the New York show and at following press days etc. When the actual production 1953 was placed on sale, the bowtie had been added to the flag with the Fleur de Lis.
Several years ago, a neighbor of mine told me this story. In December, 1952, he was a student at GMI in Flint, MI, and they were instructed to go to the gymnasium one afternoon. When he got there, he saw the new Corvette on display, in the middle of the basketball court. He had no idea that GM was even working on a sports car.
My neighbor went on to spend his entire 40 year career at GM and retired from GM as a Zone manager. Even though my neighbor thought Corvettes were neat, and was one of the very few that saw the Corvette before it was placed on display to the public in New York, he never owned one. Unfortunately, my neighbor is now deceased.
Last edited by JoesC5; Jan 6, 2019 at 12:41 PM.
The Corvette has faired well under the "Chevrolet" umbrella, so no need to make it a separate "division", that would just increase overhead costs and probably make the Corvette less accessible to many prospective buyers.
I think Buick/GMC is next BTW.
IMHO, Chevy did not go out of their way to stress the "Corvette Stingray" with the C7. There is a reason. What's the real "heritage" difference between a "Corvette" and a "Corvette Stingray"? To most people, they are synonymous. Adding a "Corvette Zora" would not change the heritage at all, just grow it.
Last edited by vndkshn; Jan 6, 2019 at 09:05 PM.
That is the opposite of the way most car companies are going. Most companies are using their performance or luxury image to sell to expand volume with other vehicles. Porsche, Maserati, BMW, Mercedes are all trying to expand volume and increase market share at a lower price point, leveraging their performance cars (or image) to sell cheaper cars. You are arguing for the opposite here.
Corvette is profitable (unlike cars like the GT and Viper), but GM makes money selling Chevys, and Corvette being part of Chevy helps GM financially, it would do less so as its own brand. I also don't see a downside to it, why is it a bad thing to be a Chevy? If you are that brand conscious Corvette probably isn't for you anyway.
That is the opposite of the way most car companies are going. Most companies are using their performance or luxury image to sell to expand volume with other vehicles. Porsche, Maserati, BMW, Mercedes are all trying to expand volume and increase market share at a lower price point, leveraging their performance cars (or image) to sell cheaper cars. You are arguing for the opposite here.
Corvette is profitable (unlike cars like the GT and Viper), but GM makes money selling Chevys, and Corvette being part of Chevy helps GM financially, it would do less so as its own brand. I also don't see a downside to it, why is it a bad thing to be a Chevy? If you are that brand conscious Corvette probably isn't for you anyway.
Oh no. This has nothing to do with branding. I just feel the mid engine car needs to be at the minimum of a different model. Helps maintain the price level of the Corvette. If the price on a base model is jacked up to say even 80,000 GM will sell a lot less of them causing the line to go extinct.
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