Pricing is upside down




Wrong
Washer Fluid comes in a one gallon plastic bottle, has a label, is marketed and delivered via a very different mechanism. LOTS of things are made up of mostly water, and you pay way more "per gallon" for them. Distribution costs, labor, etc. (I'm in marketing, trust me! ha!)
if you understand the end-to-end process of the two things you are comparing, well, Apples and Oranges? The only relationship between them is they are both automotive related. Go to the supermarket and price Coke, which is mostly water. I think you might see my point.
Any comment about politics goes down that rabbit hole should go over to the Politics section, and really, that wasn't the point of the OP. I am not trying to state any position here, merely point out, it doesn't have to be that way.
If we stick to facts about the statement, and I'll summarize and answer.
Why are gas prices lower than windshield washer fluid? (implied inside there, is an a assumption that gas should cost more than water). We can summarize by saying cost base, packaging, marketing and delivery costs are different With the washer fluid, you are paying for more than just the product.
That was fun.. should I duck now?
Last edited by MartyKC; Dec 22, 2023 at 05:22 PM.
It takes them a moment to do the math however I generally get a big smile in agreement.
The Best of Corvette for Corvette Enthusiasts
Look, you are starting from the bottom, at the price point, and trying to come a conclusion with only parts of the information. You need a full ledger sheet, calculating material cost, distribution, packaging, and most importantly, margin and total profitability.
Margin is the mark up past cost to produce. I can tell you margin on washer fluid is 40-50%. I know, I see it, personally, I work for a company that sells it.. In other words, for every 1 dollar, 40-50 cents is profit (probably not fully burdened, but for this purpose close enough).
That margin is MUCH lower on gasoline.
The question no one has asked is instead of asking why washer fluid cost as much as gas (or more), why is gas so cheap compared to washer fluid?
Again, Margin. If the gas was marked up at the same rate, you would be paying triple or quadruple for gas. They don't need to do that to make a profit based on on volume, and if they price it too high, people can't afford it, volume drops, so to make up for they start restricting supply side.
Why doesn't the washer fluid manufacturer mark up the same way with a razor thin margin? Volume. You buy hundreds of gallons of gas for every gallon of washer fluid. The washer fluid manufacturer has to make a decent profit, or he won't be in the business of making the product.
Here is another question for you: if gas were sold in gallon jugs inside the station, how much would you be paying for gas?
Cheers to everyone, and Merry Christmas!
...If we stick to facts about the statement, and I'll summarize and answer.
Why are gas prices lower than windshield washer fluid? (implied inside there, is an a assumption that gas should cost more than water). We can summarize by saying cost base, packaging, marketing and delivery costs are different With the washer fluid, you are paying for more than just the product.
That was fun.. should I duck now?

Also scale economies. My family of four drivers barely uses a gallon of windshield washer fluid per year but easily a thousand gallons of gas. Most drivers have similar ratios.
If you deliver one thousand times more of something, you can do so more efficiently.
I'm in Oregon and we are still $3.59 - $3.99.
A few months ago we voted out full service. Now, pump it yourself.
That should have lowered the prices. But still no change here.
Rice and beans, drive electric, and double the price for gas. That's the dumb plan.
Last edited by C5racecar; Dec 30, 2023 at 01:35 AM.
Same goes for DEF. I'm "saving the environment" one 2.5 gallon jug of this **** water at a time... jug is not reusable, comes in plastic, wrapped in printed cardboard, with a plastic nozzle packed separate in a plastic bag. It is so stupid that no one can step back and see a bigger picture.
Anyway... in the recent past I was still able to get rainX concentrated window wash. I want to say it was 7 bucks for 20 gallons worth?

























