Ken Fichtner

6/28/07 Chevy Camaro

Thanks to its recent starring role as "Bumblebee" in the Transformers movie, the Chevy Camaro continues to create buzz and increased speculation about its production timing and feature content. It's important to note that the three Camaro Concept Vehicles (the Silver and Red Coupes and Hugger Orange Convertible) and the Yellow Camaro "Bumblebee" Concept showcased in the Transformers movie will differ from the Camaro production vehicle that is set to be available for sale in the first quarter of 2009.
In addition to this key fact, there are several other things you may need to know and communicate to customers who come to your dealership inquiring about the production Camaro:
• The Chevy Camaro Coupe will be available for sale in the first quarter of 2009
• The Chevy Camaro Convertible will be available for sale within one year of the Coupe
• Customers will be able to choose from a V6 or V8 engine and a manual or automatic transmission
• Camaro will incorporate an independent rear suspension
• Production will take place in Oshawa, Ontario, Canada
In regard to features, there has been a lot of guessing by the public. Any comments outside the above items should be listed as pure speculation. Please find below a full list of Camaro Questions and Answers you can use to address customer inquiries.

Why is the Chevy Camaro concept starring in the Transformers movie?

Camaro is starring in Transformers to keep up the excitement that was first generated at its unveiling in 2006. The Transformers movie will also help the new Camaro gather new fans -- women just as likely as young men. The movie uses the latest graphic, computer-animated detail to visualize the old Camaro transforming into the Camaro concept in a way that no press conference or ad campaign ever could. It’s a powerful way to link the upcoming Camaro to the Camaro of old and tie in the lengthy Camaro heritage for consumers.

Is there a rich heritage surrounding Camaro?

Since it roared to life in the fall of 1966 as a 1967 model, Camaro has given millions a taste of “performance -- American style,” with muscular V8s, great road-handling suspension components and uncompromised styling that really turns heads. And after 35 years, Camaro remains the “purest of the breed” and part of the great American motoring landscape. Camaro has touched many lives -- and graced many garages -- with nearly 4.8 million produced between 1967 and 2002. More than 1,000 Camaro clubs exist globally and thousands of Camaro Web sites pay homage to the sports coupe.

When will the Camaro production vehicle be available for sale to the public?

The Camaro production vehicle will be available for sale in the first quarter of 2009.

Why is the Camaro taking so long to launch? Is it late?

Back in August 2006, GM announced that the all-new Camaro would go sale in the first quarter of 2009. Nothing has changed. This is still the target date for production. GM is using this time frame to further develop its new global rear-wheel-drive architecture and fine-tune Camaro’s fuel-efficient powertrain, sophisticated chassis and contemporary design.

Was a production Camaro the plan from the beginning?

Camaro production is a direct result of the overwhelming enthusiastic response to the Chevy Camaro concept at the 2006 North American International Auto Show in Detroit.

What performance features and engines will be offered in the Camaro production vehicle?

The Camaro production vehicle will incorporate an independent rear suspension and offer a manual and automatic transmission. Customers will be able to choose from a V6 or V8 engine to power their production Camaro. Horsepower ratings have yet to be announced for the production Camaro. The Camaro concept houses a small-block V8 engine, rated at 400 horsepower. More Camaro production features will be announced in the future.

Will there be a production Camaro convertible?

Yes, there will be a production Camaro convertible. It will be available for sale within one year of the production Camaro coupe.

Where will the production Camaro be built?

Production will take place in Oshawa, Ontario, Canada.

Has pricing been announced for the production Camaro?

Pricing for the production Camaro has yet to be announced.

Are vehicles like the production Camaro compatible with growing concerns about fuel economy?

GM offers a wide range of fuel-saving technologies. Although it is too early for specifics regarding the Camaro production vehicle, it’s safe to say that Chevrolet and GM are continuing to look for ways to improve fuel economy and offer the latest fuel-saving technologies. The Camaro production vehicle is being designed with fuel economy concerns in mind.

What vehicles will the production Camaro compete against?

Customers interested in the Camaro production vehicle will also be shopping the Ford Mustang and the new 2008 Dodge Challenger. Challenger will be built off established RWD architecture, allowing it to start production earlier than Camaro. The Camaro production vehicle will be designed to hold a number of product advantages over this competition and will surely be able to hold its own against any high-performance
competitor out there.

How can I get more information about Camaro?
If you have customers who are seeking an information source, you can direct them to www.ChevyNation.com. From there, they can click on “Chevy Clubhouse”, then “Camaro.”

jwight

Thanks Ken! 2009 is a long way off and I'm really getting tired of those Ford "Mustang has no competition" ads

micro

Why wouldn't the new Camaro have direct fuel injection to improve fuel economy?

Will it be raced in a revived Trans-Am Series? How smooth will the V-6 be?-

Wolfmanjohn

Alright, baby! The kids and I are really looking forward to this!!

Bills Z06

Shylor

So the new Camaro will not be an American built car. That sucks!

R23HTC

If I'm not mistaken, the last Camaro/Firebird were built in Canada as well.......

nj02vette

Your not mistaken. All 4th gens were built in Ontario.

JJ Deuce

when can I put a deposit down? :

FrostyZ28

I can't wait!!!

I just have to learn how to save $$$, modding the vette must stop.

ColeTrain'sC5

You guys are wrong again 4th Gens weren't mad in Ontario, they wee made at a plant in >>> Sainte-Thérèse, Quebec, Canada Just a FYI for ya I LOVE the transformers movie and can't wait for the 5th Gen F-body

Sryno

That's it I gonna start saving.......Momma needs a new car.....

Big Top Gt

As is to be expected, GM is already throwing their hands up and saying "it may not necessarily look like the car from the movie."

If it's too far from the concept car, I'm not interested.

This is a car, if done right, that can help save GM. (Much like the Mustang is doing for Ford.) It'll build excitement and more importantly, drive customers through the doors simply to look at it.

What GM needs right now is to have customers want to visit their showrooms and see how good the vehicles really are.

I'd love to buy an Orange Avalanche. Unfortunately, it's the same price as C6 once you put some options on it.

I'll just hold off for a C6.

LSX Performance

Maybe the Camaro will get the CTS's new Direct Injected 3.6 V6 as the base engine.

mrprez

American? yes, North American

BrnEyzR1

which one wooouuullldddd ya like???



production begins 6/08....coupe out 1st quarter in 09....vert out in 2010...maybe earlier

Can86Z51

Hey guys - Check the J.D.Powers quality ratings for car assembly plants! Consider yourselves lucky that GM CANADA plant will build the Camaro!!

miami08VETTE

We are all Americans as Canada is also in North America. So technically it is an American built car....................

wachuko

Can't wait... will get one for me and one for my brother...

Raisin Man

Uh, no.