Tag: GM

Corvette History through Ads: 1990 ZR1 Reestablishes Corvette’s Performance Foundation

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The development and production of the ZR1 were far more significant to the Corvette than you’d expect from just another new trim level and its implications were vitally important to the future survival of the Corvette. When the fourth generation Corvette was unveiled the very definition of a “performance” car was being challenged in light […] More »

  Comments | By - October 16, 2013

Corvette History Through Ads: Multi-Divisional/Model Ads

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by Rick Tavel Special to Corvette Forum ? 7-24-2013 All rights reserved, do not duplicate without permission.   Even though the image shown is that of a 1968 Corvette, technically it’s not a pure Corvette advertisement. It is one of a group of ads that advertise cars with a common purpose from more than one […] More »

  Comments | By - July 24, 2013

My Generation: Benign Neglect

by Rick Tavel Special to Corvette Forum ? 4-29-2013 All rights reserved While recovering from some surgery, I had the opportunity to catch up on reading that I had neglected over the past weeks. Since I am in the midst of writing a multi-part article on the advertising history of the Corvette, one commentary written […] More »

  Comments | By - April 29, 2013

GM Design Team’s Personal Car Show on Woodward

The General Motors Design Team is responsible for drawing up the latest vehicle designs for the company, but have you ever wondered what these members have in their garages? For the last three years, the GM Design Team has hosted a car show on the Wednesday prior to the Woodward Dream Cruise featuring their own

  Comments | By - August 16, 2012

General Motor’s CFO Dan Ammann Shows He Is No Bean Counter

Photo Credit: Reuters/Rebecca Cook If General Motors, and therefore Corvette, are to thrive, it will likely take more employees like Dan Ammann. Named the chief financial officer of the new GM last year, Ammann has wasted little time making it clear to those underneath him that he’s not one of the old guard. To illustrate

  Comments | By - July 20, 2012

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