by Rick Tavel Special to Corvette Forum ? 6-19-2013 All rights reserved Simple but effective. This ad summed up what most new C3 Corvette owners had, a superiority complex. With the introduction of the new generation in 1968 several new features and options were offered to the enthusiastic Corvette buyer. And with the $4320 convertible […] More »
By: Rick Tavel | June 19, 2013
by Rick Tavel special to Corvette Forum ? 6-5-2013 All Rights Reserved Do Not Duplicate Without Permission The beautiful and potent second generation Corvette may have been exciting and revered but even though sales continued to grow, GM pulled the plug and the C2 became the shortest lived of any of the six generations. Following […] More »
By: Rick Tavel | June 5, 2013
by Rick Tavel Special to Corvette Forum ? 6-3-2013 All rights reserved If you are like most other enthusiasts you have owned or still own that one special car that you enjoy above all others, a car with which you have developed a special relationship. And often times that car is neither the best performer, […] More »
By: Rick Tavel | June 3, 2013
by Rick Tavel special to Corvette Forum ? 5-8-2013 All Rights Reserved Do Not Duplicate Without Permission It remains true even today, ?With 427 cubic inches, who needs adjectives?? I thought it only appropriate to look at another 1966 Corvette ad to follow up on last week’s ?error ad.? Last week the advertisement stated that […] More »
By: Rick Tavel | May 8, 2013
by Rick Tavel special to Corvette Forum ? 5-1-2013 All Rights Reserved Do Not Duplicate Without Permission
By: Rick Tavel | May 1, 2013
by Rick Tavel Special to Corvette Forum ? 4-29-2013 All rights reserved While recovering from some surgery, I had the opportunity to catch up on reading that I had neglected over the past weeks. Since I am in the midst of writing a multi-part article on the advertising history of the Corvette, one commentary written […] More »
By: Rick Tavel | April 29, 2013
by Rick Tavel special to Corvette Forum ? 3-17-2013 All Rights Reserved Do Not Duplicate Without Permission Few people, even the ?aficionados? to which the ad alludes, understand the prophetic significance and symbolism in this 1962 Campbell-Ewald ad. ?Aficionados are made, not born. Corvette enthusiasm, like manhood, is a condition that develops slowly and requires the […] More »
By: Rick Tavel | April 24, 2013
