GM IPOD Interface
Bringing Music to Drivers' Ears
Fully integrated system debuts on Chevy HHR in October GM plans to include
device on its entire 56-model lineup
DETROIT, Aug. 3 /PRNewswire/ -- Because great cars and great tunes should
travel together, General Motors has developed an affordable, all-new iPod
adaptor; allowing music lovers to use their iPod with the factory-installed
audio system in GM vehicles, beginning this fall.
The device, called "Personal Audio Link," will sell at GM dealerships for less
than $160 at MSRP, plus installation. It will be introduced in October on 2006
and 2007 model year Chevrolet HHRs, already one of the industry's most
personalized vehicles, with more GM vehicles scheduled to be added by the end
of this year. Designed specifically for the iPod, GM expects to make the device
available on all of its 56 vehicle models - mostly by the end of 2007 - meaning
GM will offer the widest range of vehicle applications for iPod integration in
the industry.
"We understand that people want to use their iPod whenever and wherever they
want," said Mike Jackson, GM North America vice president, Marketing &
Advertising. "We're thrilled to offer an awesome, seamless digital music
experience to our customers across our entire portfolio of great cars and
trucks."
Vehicle personalization is embedded in today's vehicle purchase and ownership
experience. Nancy Philippart, executive director, GM Accessories, believes that
iPod and GM vehicle personalization are a perfect fit.
"With our simple, affordable system, our customers can plug their iPod into
their vehicle audio system and get what they want - clear, quality sound as
well as access to playlists and artists' names," said Philippart. "Because the
Personal Audio Link was designed specifically for GM vehicles, the level of
integration our system offers is unmatched in the market."
The Personal Audio Link iPod adapter, about the size of a deck of cards and
not visible to the customer once installed, uses existing radio software, and
is integrated through the radio's digital XM Satellite Radio band. (XM does not
need to be activated for the system to work.) This provides improved sound over
FM modulated systems, and better control and display over FM modulated and CD
changer interface units.
The system displays song artist, title and genre on the radio display, and
allows song selection by genre, playlist, artist and album. In addition,
Podcasts and audio books are no problem. Personal Audio Link enables the user
to store, sort and select their favorite Podcast or audio book by title. In
vehicles equipped with steering wheel audio controls, those controls will also
control volume.
Once the device is installed, the customer plugs the iPod into an interface
cable in the glove box, where the player can be safely secured and stowed. The
device also charges the iPod while the vehicle is operating.
"We know our music-loving customers have been clamoring for a system like
this, but we were determined not to go into the market with one unless it was
truly integrated, easy to use and affordable," said Philippart. "I think this
system will be music to our customers' ears."
Personal Audio Link Key Features - At a Glance
* Seamlessly connects an iPod to the vehicle's factory installed audio
system
* Charges iPod when ignition is on
* Choose from English, Spanish or French language for function displays
* Search and display music by genre, playlist, album, artist
* Use seek function to move forward or reverse within a song for up
to 15 seconds
* Select "shuffle" function to mix music
* Sort music using "alphabetical jump" from A-Z list
* Sort and select Podcasts and audio books by title
* Control volume from steering wheel controls
* Personalize text display in dynamic mode (radio display scrolls through
artist, album, title, song, time remaining, etc.) or static mode (fixed
on one display element such as artist)
* Perform fast music searches using high-speed text display technology
About GM Accessories
GM sells divisionally branded accessories through its network of Chevrolet,
Buick, Pontiac, Cadillac, GMC, Saturn, Saab and HUMMER dealerships. For more
information about product offerings, please visit any GM divisional website
(i.e. www.chevy.com) or www.gmaccessorieszone.com.
About GM
General Motors (NYSE: GM), the world's largest vehicle manufacturer, designs,
builds, and markets cars and trucks worldwide, and has been the global
automotive sales leader since 1931. More information on GM can be found at
www.gm.com.
SOURCE General Motors Corporation
/CONTACT: Tom Henderson, +1-810-606-3114, tom.e.henderson@gm.com or Elaine
Redd, +1-810-606-3101, elaine.redd@gm.com , both of General Motors Corp.
/Web site: http://media.gm.com
/Web site: http://www.gm.com
(END) Dow Jones Newswires
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