Notices
C5 General General C5 Corvette and C5 Z06 Discussion not covered in Tech

GM does not permit calling Chevrolet "Chevy "

Thread Tools
 
Search this Thread
 
Old Mar 21, 2013 | 04:53 PM
  #1  
bj1k's Avatar
bj1k
Thread Starter
Le Mans Master
15 Year Member
Liked
Loved
Community Favorite
 
Joined: May 2006
Posts: 5,814
Likes: 414
From: Pittsburgh suburbs Pa.
Default GM does not permit calling Chevrolet "Chevy "

I was reading an old article dated back in June 2010 which said that GM sent a memo to it's employees telling them that they were not permitted to call Chevrolets "Chevy's" since it is a global market and I guess they don't appreciate our American slang. So don't be caught calling your Chevrolet Corvette a " Chevy " or you will be whipped , water boarded and hung out to dry. Chevy is as old and American as hot dogs ,coke and apple pie. Where are they going with this stuff ?
Reply
Old Mar 21, 2013 | 04:56 PM
  #2  
s'noJob's Avatar
s'noJob
Melting Slicks
10 Year Member
 
Joined: Nov 2007
Posts: 3,475
Likes: 10
From: Wake Forest NC
Default

Since the bailout, they're lucky we're still calling.

.
Reply
Old Mar 21, 2013 | 05:00 PM
  #3  
calvins's Avatar
calvins
Le Mans Master
Supporting Lifetime Gold
20 Year Member
Active Streak: 120 Days
All Eyes On Me
Top Answer: 3
 
Joined: Jun 2002
Posts: 5,037
Likes: 847
From: Rotonda West, FL 2015 Z51 M7 3LT
Oldtimer
Default

Never do. I always call it "the Vette"
Reply
Old Mar 21, 2013 | 05:52 PM
  #4  
tommie's Avatar
tommie
Le Mans Master
15 Year Member
Liked
Loved
Community Favorite
 
Joined: Dec 2008
Posts: 5,414
Likes: 25
From: Texas
Default



seen some from mexico that have a chevy badge on them....
Reply
Old Mar 21, 2013 | 05:54 PM
  #5  
Robert1Stock's Avatar
Robert1Stock
Instructor
 
Joined: Feb 2013
Posts: 220
Likes: 3
Default

Hey... They don't get to pick their name WE THE PEOPLE GET TO PICK THEIR NAME.

I'll be dammed if I'm going to let the creators of the worlds best car's and truck's tell me what I call them. Just because they make the longest lasting most reliable full size trucks on the road I'm supposed to bend over and grab my ankles? - my stomach would not support this...

I'm an American! I call Football Football and Soccer Soccer! End-Of-Story.

Felt like ranting for no reason and being stupid with said rant....
Thanks

Last edited by Robert1Stock; Mar 21, 2013 at 05:57 PM.
Reply
Old Mar 21, 2013 | 05:54 PM
  #6  
dangerz's Avatar
dangerz
Melting Slicks
15 Year Member
All Eyes On Me
Photogenic
Liked
 
Joined: Oct 2008
Posts: 3,200
Likes: 69
From: DC
St. Jude Donor '09-'10
Default

Thanks for your opinion, this is definitely C5 related.
Reply
Old Mar 21, 2013 | 05:59 PM
  #7  
oldschoolvette's Avatar
oldschoolvette
Le Mans Master
 
Joined: Nov 2006
Posts: 7,215
Likes: 1
From: Orlando FL
Default

Originally Posted by dangerz
Thanks for your opinion, this is definitely C5 related.
sort-of
Reply
Old Mar 21, 2013 | 06:10 PM
  #8  
calvins's Avatar
calvins
Le Mans Master
Supporting Lifetime Gold
20 Year Member
Active Streak: 120 Days
All Eyes On Me
Top Answer: 3
 
Joined: Jun 2002
Posts: 5,037
Likes: 847
From: Rotonda West, FL 2015 Z51 M7 3LT
Oldtimer
Default

Well, the avatars are mostly of C5s, that count?
Reply
Corvette Stories

The Best of Corvette for Corvette Enthusiasts

story-0

5 Best & 5 Most Overrated Corvette Track Packages of All Time!

 Joe Kucinski
story-1

Every 2027 Corvette Engine Explained

 Joe Kucinski
story-2

Designer Imagines A Corvette That Looks More Like a Corvette Than the Corvette

 Verdad Gallardo
story-3

10 Ugly Corvettes That We Still Kinda Love

 Joe Kucinski
story-4

Top 10 Most Expensive Corvettes Ever Sold on Bring A Trailer

 Brett Foote
story-5

10 Things Every Corvette Owner Needs (2026 Edition)

 Michael S. Palmer
story-6

8 Most "Only Corvette Owners Understand" Quirks and Problems

 Pouria Savadkouei
story-7

10 Reasons the C6 Z06 is Still A Performance Benchmark After 20 Years

 Joe Kucinski
story-8

How Much Horsepower Every Corvette Engine "LOST" in 1972

 Joe Kucinski
story-9

Top 10 DOs and DON'Ts for Protecting Your Convertible Top!

 Michael S. Palmer
Old Mar 21, 2013 | 06:31 PM
  #9  
s'noJob's Avatar
s'noJob
Melting Slicks
10 Year Member
 
Joined: Nov 2007
Posts: 3,475
Likes: 10
From: Wake Forest NC
Default

Originally Posted by bj1k
... GM sent a memo to it's employees telling them that they were not permitted to call Chevrolets "Chevy's" ...
As consumers, we can call them what we'd like. I simply say, "The 'Vette." I'd rather not mention what my wife calls it.

.
Reply
Old Mar 21, 2013 | 06:34 PM
  #10  
baxsom's Avatar
baxsom
Le Mans Master
15 Year Member
Liked
Loved
Top Answer: 1
 
Joined: Jun 2008
Posts: 5,284
Likes: 235
From: Rockledge FL
Default

Originally Posted by s'noJob
As consumers, we can call them what we'd like. I simply say, "The 'Vette." I'd rather not mention what my wife calls it.

.
You have a point. Their company, their employees, their rules. It is like when Ford made every employee that didnt drive a Ford product park down the street from the factory. In these times, if you have a job keep the boss happy.
Reply
Old Mar 21, 2013 | 06:36 PM
  #11  
Robert1Stock's Avatar
Robert1Stock
Instructor
 
Joined: Feb 2013
Posts: 220
Likes: 3
Default

Originally Posted by baxsom
You have a point. Their company, their employees, their rules. It is like when Ford made every employee that didnt drive a Ford product park down the street from the factory. In these times, if you have a job keep the boss happy.
If I ran a company that built crappy cars I wouldn't want the nice ones parked in my lot either.

Reply
Old Mar 21, 2013 | 08:13 PM
  #12  
jrose7004's Avatar
jrose7004
Team Owner
20 Year Member
Liked
Loved
Community Favorite
 
Joined: Mar 2004
Posts: 58,508
Likes: 1,841
From: Oklahoma City OK
C6 of Year Finalist (appearance mods) 2019
Default

If I want to call a Chevrolet a Chevy I will! They can't stop me.
Reply
Old Mar 21, 2013 | 08:39 PM
  #13  
Ikester's Avatar
Ikester
Race Director
20 Year Member
Conversation Starter
All Eyes On Me
Liked
 
Joined: Mar 2001
Posts: 11,405
Likes: 26
From: Whippany NJ
CI 6-7-8-9 Veteran
St. Jude Donor '08-'09
NCM Sinkhole Donor
Default

Originally Posted by jrose7004
If I want to call a Chevrolet a Chevy I will! They can't stop me.
If you work for them, you cannot say Chevy
Reply
Old Mar 21, 2013 | 09:30 PM
  #14  
DDaaryl's Avatar
DDaaryl
Melting Slicks
10 Year Member
Liked
Loved
Community Favorite
 
Joined: Sep 2012
Posts: 2,222
Likes: 798
From: Fort Myers Beach Florida
Default

My new HEMI is now a RAM, not a Dodge. Only a name, I got over it.
Reply
Old Mar 21, 2013 | 09:51 PM
  #15  
2redvettez's Avatar
2redvettez
Instructor
10 Year Member
 
Joined: Feb 2013
Posts: 120
Likes: 5
From: Dunn-Benson North Carolina
Default

Actually goes back to C5 development in early 90s... The Bean counters and Top Brass @ GM could not stand calling CORVETTE, the Generals Flag Ship car a Chevrolet. You know, Chevrolet.. the poor mans Ride....

Think about this... GM Brass won! (with C7) it's Corvette StingRay .. Similier to Dodge calling their trucks RAM.. for petes sake.

It's a Chevy ... , as the say'n goes "There is a little bit of Corvette in Every CHEVY !!

amen ..
Reply
Old Mar 21, 2013 | 09:53 PM
  #16  
jrose7004's Avatar
jrose7004
Team Owner
20 Year Member
Liked
Loved
Community Favorite
 
Joined: Mar 2004
Posts: 58,508
Likes: 1,841
From: Oklahoma City OK
C6 of Year Finalist (appearance mods) 2019
Default

Originally Posted by Ikester
If you work for them, you cannot say Chevy
But I don't so I will!
Reply
Old Mar 21, 2013 | 10:38 PM
  #17  
Vetteman Jack's Avatar
Vetteman Jack
Administrator
Supporting Lifetime
Veteran: Navy
St. Jude 20 Year Donor
25 Year Member
Veteran: Reserves
 
Joined: Mar 2001
Posts: 368,522
Likes: 24,821
From: In a parallel universe. Currently own 2014 Stingray Coupe.
C7 of the Year - Modified Finalist 2021
MO Events Coordinator
St. Jude Co-Organizer
St. Jude Donor '03 thru '26
NCM Sinkhole Donor
CI 5, 8 & 11 Veteran
Default

Who cares what GM wants - I call them Chevys and always will.
Reply

Get notified of new replies

To GM does not permit calling Chevrolet "Chevy "

Old Mar 21, 2013 | 11:31 PM
  #18  
jornahow's Avatar
jornahow
Burning Brakes
 
Joined: Feb 2007
Posts: 1,211
Likes: 4
From: Vancouver B.C.
Default

There is a good reason why GM may be discouraging use of Chevy. The Chinese have successfully stolen/corrupted that name. They have a car company producing "Chery" cars. GM may feel that they've lost the brand internationally and don't want to help promote a Chinese brand - sad

http://en.wikipedia.org/wiki/Chery
Reply
Old Mar 21, 2013 | 11:52 PM
  #19  
WalterSobchak's Avatar
WalterSobchak
Safety Car
15 Year Member
Liked
Loved
Community Favorite
 
Joined: Nov 2007
Posts: 3,882
Likes: 2,934
From: N.E. Suburb MN
Default

So that's why Chevy.com takes you to their website?
Reply
Old Mar 22, 2013 | 12:08 AM
  #20  
jornahow's Avatar
jornahow
Burning Brakes
 
Joined: Feb 2007
Posts: 1,211
Likes: 4
From: Vancouver B.C.
Default

Originally Posted by WalterSobchak
So that's why Chevy.com takes you to their website?
Yes it links to www.chevrolet.com; no way they wouldn't protect it even if they're not promoting it.
Reply



All times are GMT -4. The time now is 02:09 PM.

story-0
5 Best & 5 Most Overrated Corvette Track Packages of All Time!

Slideshow: The 5 best and 5 most overrated Corvette track packages ever.

By Joe Kucinski | 2026-06-09 12:46:45


VIEW MORE
story-1
Every 2027 Corvette Engine Explained

Slideshow: Every 2027 Corvette engine explained

By Joe Kucinski | 2026-06-09 12:16:31


VIEW MORE
story-2
Designer Imagines A Corvette That Looks More Like a Corvette Than the Corvette

Slideshow: A Jaguar designer's personal project imagines what a modern front-engined Corvette might look like if Chevrolet revisited the golden age of the Stingray.

By Verdad Gallardo | 2026-06-08 19:53:43


VIEW MORE
story-3
10 Ugly Corvettes That We Still Kinda Love

Slideshow: 10 ugly Corvettes that we still kinda love.

By Joe Kucinski | 2026-06-03 10:34:17


VIEW MORE
story-4
Top 10 Most Expensive Corvettes Ever Sold on Bring A Trailer

A lot of money has changed hands at the online auction house over the years.

By Brett Foote | 2026-06-03 10:21:50


VIEW MORE
story-5
10 Things Every Corvette Owner Needs (2026 Edition)

Slideshow: 10 great gifts Corvette enthusiasts actually want for Father's Day!

By Michael S. Palmer | 2026-06-03 15:43:40


VIEW MORE
story-6
8 Most "Only Corvette Owners Understand" Quirks and Problems

Slideshow: These are the quirks, annoyances, and oddly lovable problems that every Corvette owner eventually learns to live with.

By Pouria Savadkouei | 2026-05-28 09:31:39


VIEW MORE
story-7
10 Reasons the C6 Z06 is Still A Performance Benchmark After 20 Years

Slideshow: 10 reasons why the C6 Z06 is still a performance benchmark after 20 years.

By Joe Kucinski | 2026-05-27 17:20:09


VIEW MORE
story-8
How Much Horsepower Every Corvette Engine "LOST" in 1972

Slideshow: How much horsepower every Corvette engine lost in 1972.

By Joe Kucinski | 2026-05-27 16:54:53


VIEW MORE
story-9
Top 10 DOs and DON'Ts for Protecting Your Convertible Top!

Slideshow: How to Protect A Convertible Top: 10 DOs & DON'Ts

By Michael S. Palmer | 2026-04-03 00:00:00


VIEW MORE