???????
Revised advertisement criticism thread.
Team Owner
Joined: Oct 2004
Posts: 27,420
Likes: 64
From: San Clemente CA
Burning Brakes
Joined: May 2007
Posts: 1,171
Likes: 4
From: Columbia Maryland
The picture needs to be cropped better.
The radio needs to be closer to the car and the radio and the car are need to BIGGER. Currently both items, which are the visual items that you want people to see, are being "drowned" out by the spaciousness of the background.
You should also consider using a different type of radio that is not as dark as the road, or find a road that is lighter.
The car and the radio need to be infocus, neither is very clear.
The smoke and the burn out needs to go away for two reasons. First, if the tires are smoking, you are listening to the burnout not the exhaust. Second, the exhaust is going to obscure the very thing you want them to notice, the exhaust tips, which should be bright and readily visible in the picture.
You also need a "catch phrase" somewhere on the picture so people viewing the ad can "get it" in an instant. Most people are not going to look at the picture and study it in order to "figure it out". If people don't understand what the ad is about right away, they are not going to notice that the ad is for an exhaust company. Even after I read in the first post that the object was a radio, it still took me about 15 seconds to figure out what the "cleverness" was.
The radio needs to be closer to the car and the radio and the car are need to BIGGER. Currently both items, which are the visual items that you want people to see, are being "drowned" out by the spaciousness of the background.
You should also consider using a different type of radio that is not as dark as the road, or find a road that is lighter.
The car and the radio need to be infocus, neither is very clear.
The smoke and the burn out needs to go away for two reasons. First, if the tires are smoking, you are listening to the burnout not the exhaust. Second, the exhaust is going to obscure the very thing you want them to notice, the exhaust tips, which should be bright and readily visible in the picture.
You also need a "catch phrase" somewhere on the picture so people viewing the ad can "get it" in an instant. Most people are not going to look at the picture and study it in order to "figure it out". If people don't understand what the ad is about right away, they are not going to notice that the ad is for an exhaust company. Even after I read in the first post that the object was a radio, it still took me about 15 seconds to figure out what the "cleverness" was.
Le Mans Master
Joined: Feb 2007
Posts: 8,514
Likes: 235
From: Currently somewhere in IL,IN,KY,TN,MO,AR,MS,AL, or FL
Smoke coming only from the left pipe means blown engine only on the left bank. It's not a lot of smoke so it might just need a ring job. At least the driver is stopping before more damage occurs.
Le Mans Master
Joined: Nov 2005
Posts: 6,099
Likes: 64
From: Houston TX
St. Jude Donor '09
You also need a "catch phrase" somewhere on the picture so people viewing the ad can "get it" in an instant. Most people are not going to look at the picture and study it in order to "figure it out". If people don't understand what the ad is about right away, they are not going to notice that the ad is for an exhaust company. Even after I read in the first post that the object was a radio, it still took me about 15 seconds to figure out what the "cleverness" was.
Race Director
Joined: Mar 2007
Posts: 11,081
Likes: 29
From: Murfreesboro TN
Good idea, but it took me a little while to figure out what your message was. This is not good since the recipient should be able to interpret your message immediately. “The driver prefers to listen to the sound of the exhaust than the radio.”
IMHO, a close up of the rear of the vette, centered on the exhaust (which is the focus of the advertisement), with an arm extended out the open driver’s window tossing the radio with wires and speakers still attached out the window. Simple, but to the point.
IMHO, a close up of the rear of the vette, centered on the exhaust (which is the focus of the advertisement), with an arm extended out the open driver’s window tossing the radio with wires and speakers still attached out the window. Simple, but to the point.
Corvette Stories
The Best of Corvette for Corvette Enthusiasts
Top 10 Most Expensive Corvettes Ever Sold on Bring A Trailer
Brett Foote
10 Things Every Corvette Owner Needs (2026 Edition)
Michael S. Palmer
8 Most "Only Corvette Owners Understand" Quirks and Problems
Pouria Savadkouei
10 Reasons the C6 Z06 is Still A Performance Benchmark After 20 Years
Joe Kucinski
How Much Horsepower Every Corvette Engine "LOST" in 1972
Joe Kucinski
Top 10 DOs and DON'Ts for Protecting Your Convertible Top!
Michael S. Palmer
Top 10 Most Explosive Corvettes Ever Made: Power-to-Weight Ratio Ranked!
Joe Kucinski
150 hp to 1,250 hp: Every Corvette Generation Compared by the Specs That Matter
Joe Kucinski
8 Coolest Corvette Pace Cars (and Replicas) of All Time
Verdad Gallardo
Le Mans Master
Joined: Feb 2007
Posts: 8,514
Likes: 235
From: Currently somewhere in IL,IN,KY,TN,MO,AR,MS,AL, or FL
I got it!!! It's a public service ad. Driver just hit some black hunk of debris in the road and it took out the oil cooler line which is on the left side. Oil is spraying onto the exhaust on that side and the driver is quickly stopping. The JBK stands for Just Be Kareful.
CF Senior Member
Joined: Feb 2006
Posts: 23,313
Likes: 25
From: Tucson Arizona
It's a little sketchy IMO. I'm not sure if the car is locking the brakes to go back for whatever it is or just what. Unless you can pull it together with text the imagery just doesn't tell a story on its own....no snap.
Le Mans Master
Joined: Dec 2004
Posts: 5,759
Likes: 539
From: AZ
St. Jude Donor '06-'08-'10-'11-'12-'13 '14-'15-'16-'17-'18-'19
Drifting
Joined: Dec 2000
Posts: 1,296
Likes: 0
From: Warminster PA
Cruise-In IV Veteran
St. Jude Donor '03-'06-'08-'10-'11
Now that some of you have pointed out that its a radio on the side of the road, I get it. Otherwise, my first impression was that I also "didn't get it" and I doubt I would have ever figured it out.
Drifting
Joined: Jan 2007
Posts: 1,711
Likes: 193
From: By The Hook NJ
You need a picture of the radio being thrown out of the car window as the car is taking off. Preferably catching the radio in mid flight. A close-up alongside view of part of the exhaust and the radio flying out of the car. Just my 2 cents.
My first impression of your pic was that he was smoking the tires. Didn't even notice the radio.
My first impression of your pic was that he was smoking the tires. Didn't even notice the radio.
Last edited by Fcal; Nov 20, 2007 at 09:08 AM.
Banned Scam/Spammer
Joined: Mar 2005
Posts: 36,473
Likes: 8
From: FLA
St. Jude Donor '08-'09-'10-'11-'12-'13-'14-'15-'16-'17
looks like an ad for clean air
pic is dismal, no sunlight
setting is not au natural as leaves are picked up in some areas, not others
if you shoot in fall, capture color not alot of dead stuff
looks like blown engine
immature driver ruining his tires
nice car tho
pic is dismal, no sunlight
setting is not au natural as leaves are picked up in some areas, not others
if you shoot in fall, capture color not alot of dead stuff
looks like blown engine
immature driver ruining his tires
nice car tho