View Poll Results: Should Chevy Split from Chevy?
Yes! Corvette would be stronger as its own brand as would Chevy.
64
21.26%
No! Corvette and Chevy are inseparable.
218
72.43%
Maybe? It could be a good/bad idea if...
19
6.31%
Voters: 301. You may not vote on this poll
Should Corvette Split from Chevy?
Thread Starter
IB Staff
Joined: Apr 2011
Posts: 219
Likes: 0
Should Corvette Split from Chevy?
Read it here:Should Corvette Split off from Chevrolet?
Before the pitchforks and flamethrowers come out, know that this sentiment allegedly came from GM's ex-president Ron Zarella circa 2001. The article gives more reasons why he was entertaining the thought even though we, obviously, know what his decision was.
Before writing it off a split as impossible and disastrous, it's worth it to look at what Dodge is doing with the Viper and their SRT brand. Food for thought, as it were.
Before the pitchforks and flamethrowers come out, know that this sentiment allegedly came from GM's ex-president Ron Zarella circa 2001. The article gives more reasons why he was entertaining the thought even though we, obviously, know what his decision was.
Before writing it off a split as impossible and disastrous, it's worth it to look at what Dodge is doing with the Viper and their SRT brand. Food for thought, as it were.
Le Mans Master
Joined: Sep 2007
Posts: 5,526
Likes: 16
From: Mechanicsburg Pennsylvania
As JimTN, Moderator said - the topic has been worn out on this forum. Not that's it's a bad topic for discussion, it's just a matter of 'been there done that'.
Do a search for lots of opinions !!
As before, I vote a loud resounding NO
Do a search for lots of opinions !!
As before, I vote a loud resounding NO
Safety Car
Joined: Jan 2007
Posts: 4,295
Likes: 8
From: Issaquah WA
It would be a good idea if: GM were planning on truly expanding the marque into 2-3 different cars. And by cars I don't mean one body style with various engines and body panels, but actual different cars to hit different buyer segments. Otherwise, I wouldn't think it would be viable as a stand alone brand.
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Brett Foote
Team Owner
Joined: Sep 1999
Posts: 41,732
Likes: 1,718
From: Springfield MO
It would be a good idea if: GM were planning on truly expanding the marque into 2-3 different cars. And by cars I don't mean one body style with various engines and body panels, but actual different cars to hit different buyer segments. Otherwise, I wouldn't think it would be viable as a stand alone brand.
Pro
Joined: Oct 2011
Posts: 695
Likes: 94
From: NC
In a way if it was better for the car and its customers, why not. I think it should always remain a Chevrolet. But if a dealer specialized in Vettes an thats all they knew, it would be a good thing. The Dealer I bought mine from had a "Vette" mechanic, and I trusted him. They have since let him go, its a good thing I have not needed any service cause I probably would not go there now as I have personally had many a problem with Dealer service. After all if you had a Hart problem you wouldnt go to a Gynecologist 
. 
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Pro
Joined: Mar 2011
Posts: 559
Likes: 1
From: Lake Worth Florida
In a way if it was better for the car and its customers, why not. I think it should always remain a Chevrolet. But if a dealer specialized in Vettes an thats all they knew, it would be a good thing. The Dealer I bought mine from had a "Vette" mechanic, and I trusted him. They have since let him go, its a good thing I have not needed any service cause I probably would not go there now as I have personally had many a problem with Dealer service. After all if you had a Hart problem you wouldnt go to a Gynecologist .
. 
Le Mans Master
Joined: Aug 2009
Posts: 5,504
Likes: 2
From: Sacramento California
Viper is no longer Dodge, it is SRT. Seems like vette should assume similar path setting a stage for more performance vehicles at GM.
Two problems though: vette is a total sales flop but way too common for exclusivity and regardless of the designation, the same Mr Goodwrench crew would be servicing them anyway. Seems like a baby step was already made toward this approach by removing the GM chicklets from the later cars
Two problems though: vette is a total sales flop but way too common for exclusivity and regardless of the designation, the same Mr Goodwrench crew would be servicing them anyway. Seems like a baby step was already made toward this approach by removing the GM chicklets from the later cars
Safety Car
Joined: Jan 2007
Posts: 4,295
Likes: 8
From: Issaquah WA
I'm thinking more like Lamborghini or 80's to 90's Porsche (before they decided to become a full line car dealer), or Aston.
How about a model like the current c6 (with a couple engine variants), a high end mid engine version in very low production (like a Ford GT), and maybe a home for the Solstice/sky platform.
The Corvette marque is a sports car - but when I think of sports car, those are the areas I think of (exotic, affordable high performance, and sporty convertible).
But I do think the Fisker would have made a great 4 door Corvette.
Team Owner
Joined: May 2004
Posts: 82,175
Likes: 1,319
From: McKinney TX
St. Jude Donor '21-'22-'23-'24
Team Owner
Joined: Jun 2005
Posts: 46,295
Likes: 2,596
From: Northern, VA
St. Jude Donor '15
"In honor of jpee"
even if the new co. could sell 50,000 units per year, it wouldn't be a good idea. only reason that counts to me: because I wouldn't be one of those owners.
and the chances are good that the demographics of who would be the buyers would significantly change in at least one category: money. money to purchase, money to own.
it would therefore, imo, become a car just like all the rest and no matter what others might say, there really are other choices, especially if you take away the value factor.
and the chances are good that the demographics of who would be the buyers would significantly change in at least one category: money. money to purchase, money to own.
it would therefore, imo, become a car just like all the rest and no matter what others might say, there really are other choices, especially if you take away the value factor.