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It should move from Chevy to Cadillac. In my opinion Chevy dealerships can't handle the difference between an 18K car and one that sells for 67K. Cadillac already has the price range and could deal with a corvette buyer and owner. They could also keep the proper skill mix to work on the car as well. I just don't think Corvette is the right fit for Chevy.
My opinion...
It would be a good idea if: GM were planning on truly expanding the marque into 2-3 different cars. .... Otherwise, I wouldn't think it would be viable as a stand alone brand.
I've posted something similar before.
The old Solstice as an entry level "Corvette", in both coupe and roadster. Sound like the Boxster and Cayman?
The old Fiero for the mid rear model.
The CTS-V as the four door sedan.
The various C6 models as currently exists, ala the 911s.
And in many years, if GM lets everything alone, Corvette might be another Porsche brand.
Besides the Corvette will not be on it's own, it will still be under GM's Umbrella. And it's not like Chevrolet is such a reputable nameplate. They have been making mostly garbage cars from the mid 70's up to fairly recently (not counting the C5 & C6).
They want to attract younger buyers (under 50) and most people under 50 do not remember or not around for Chevys golden days.
Lose the "Chevy" stimga and move the car more upmarket with better dealer experience, warranty, quality, etc.
My 2 cents on the matter is YES I think Corvette should Split, quit, run away from and hide from Chevy and GM. America is pissed at GM over the bail out. Im 64 years old and a lot of my friends have been loyal GM buyers their whole lives. A lot of em driving Lincolns now. The union and GM will bust themselfs as soon as Obama is out of office and their gravy train ends ! Corvette will do just fine on its own !
Spreading yourself too thin is what got GM into trouble financially. Building the same car with a slightly different dress and sticking a division label on it for 3 or 4 seperate dealerships could only last for a while.
A return to basics allowed survival.
In 1950 GM had 6 brands. Each had a general price point and a few models within a narrow range that were mostly just trim packages.
50 years later, they had 8 brands with prices all over the map in each division. Models galore were duplicated at each division's dealerships.
Meanwhile, Chrysler was slowly killing brands, but still crossbreeding models. And Ford spread out initially before simply combining brands.
IMHO, GM should drop Buick, the small GMC truck line, the big Chevrolet truck line, and bring back the Sky platform as a lower priced Chevy sports model. A return of the Cadillac Eldorado only as a vert on the Camaro platform and 500+HP might not be a bad idea either.
With unemployment and gas prices being what they are, how in the world can anyone expect to afford a $100,000.00 car that burns premium? If the Vette is separated from GM the price per unit would go up because of the lack of support and cost controls of being part of a larger company. I don't think that Vettes can stand alone in this day and age!!
From: Currently somewhere in IL,IN,KY,TN,MO,AR,MS,AL, or FL
So the IB staff wants to boost readership at CF by asking questions but they don't care how dumb the question might be? I guess that's OK. Hey, it got me to click on it.
For brand ID YES. For performance perspective Yes.
Cost spread out among all the Chevy lin-up? YES.
From cost basis, I think it might cost GM MORE to have it a specfic brand. We know how well 2-seater performance cars sell when in economy we have been experiencing. It could definitely come under scrut of the bean counters and want to chop it during bad economic times as we have experienced.
I'm surprised most people arn't siding with moving the Vette with Cadilac. We need to have at least a four year warranty and the proper service for a high end sports car.
I don't think it would have been any different than Saturn. (For the first several years my company, AK Steel was the sole supplier of steel to Saturn). Saturn was supposedly on it's own but was still owned by GM. Same thing.
What could the Corvette possibly gain from splitting. Its been produced by Chevy for the past 60 years, it uses all Chevy parts and its always been Chevrolet's flagship vehicle.
What could the Corvette possibly gain from splitting. Its been produced by Chevy for the past 60 years, it uses all Chevy parts and its always been Chevrolet's flagship vehicle.