Navigation Disc
Each year they ship tens or hundreds of thousands of vehicles with GPS units. Customers wouldn't be happy if they bought a brand new car with an outdated navigation database, so they HAVE to generate a new navigation disk pretty much every year. Since they can't count on selling upgrades to owners of prior year cars, the cost for this upgrade has to be allocated toward the new units. The disk is not corvette specific, so this cost is spread across quite a few vehicles.
In addition, the underlying data is not generated for just for these vehicles, it's most likely used for many other vehicles and GPS units.
They're already building new disks and the cost of creating the disk should be covered by the new vehicles that ship with that disk. The expenses behind selling an upgrade disk should be the cost of cutting the disk, any royalties for the data (which should be pretty low when one considers how cheap stand alone GPS units sell for these days), and the distribution costs. It seems like there's a hefty markup between the cost of creating an upgrade disk and what they charge for them.
Granted, they're entitled to sell these things for whatever they want, but clearly consumers are not happy with being sold a very expensive GPS system and then paying what many view as an excessive price to update the GPS database.
The cost to replace the discs from Toyota or Mazda are right in line with the GM prices. So I don't think GM is out of line with what they are asking, although they are all too high. That said, I bought an update for our Toyota on EBay for $80, and have never updated our Mazda.
I actually like a factory nav but at this point I see no reason to pay for any more updates. Very little changes from one disc to the next, a brand new Garmin is cheaper and the GPS on my phone is free.
Of course eventually all this will become a non-issue as the DVD based navs are already obsolete technology.
Last edited by csf; Oct 29, 2014 at 11:59 PM.





On that we can agree. But I would point out that GM marketing people are not total idiots. If they are making customers unhappy with a disc update price and they could cut the price, don't you think they would? Even "last years" model only goes down 25% when they are trying to unload them. They discount the cars more than that. Clearly the profit margin on these discs is very thin.
Kenwood and Pioneer are both way ahead of our NAV unit, but neither of them has to interface with the C6 in any serious way, other than physically fitting in the dash space. They don't have to talk to the data bus, they just have to output to amps and speakers, turn lights on or off etc. This makes it easier for them to move at the faster speed of consumer electronics, rather than the slower one of automotive electronics.
Even our vaunted CANBUS data network that is controlling our cars is sadly slow compared to the gigabit networks that our home computers are currently using. The CPUs in our PCM and BCM are far less capable than the Nvidia and Qualcomm CPUs that are in every other smartphone that a 14 year old kid carries around every day. This is simply indicative of the difference in development times between automotive and consumer electronics. Too bad, so sad.
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At first, that sounds good. But on the C7 you won't be able to save money by buying a slightly outdated disc, or borrowing one from a buddy.
Unless some outside person figures out how to do the nav downloads, the C7 nav will be the real "bend over" system. At whatever price GM wants to charge.









