Should future Corvette be a brand?
Thread Starter
Safety Car
Joined: Aug 2004
Posts: 4,899
Likes: 0
Should future Corvette be a brand?
By being division of General Motors - Corvette could spawn ....
SUVs?
Sedans?
Shooting brake?
Am I nuts?
Why is Porsche the most profitable auto maker? They know how to milk the cow.
Lets milk this sum bitc*
SUVs?
Sedans?
Shooting brake?
Am I nuts?
Why is Porsche the most profitable auto maker? They know how to milk the cow.
Lets milk this sum bitc*
Melting Slicks
Joined: Feb 2007
Posts: 3,488
Likes: 0
It could well be if it was spun off and sold by GM.
But under GM the vette holds a specific place in the brand/marketing mix as delineated under Chevy.
What GM is missing is a real luxury sports coupe - like an upscale vette.
The 2+2 caddie CTS-V is another iteration of the standard caddie offering. Though good it's dosen't have the racing pedigree.
So I don't see GM moving the vette up a notch into the caddie realm and bringing the Camaro Z28 to a vette level.
Certainly not developing the corvette as it's own product line.
But I would certainly consider a corvette SUV , but knowing GM it would be a reskinned Escalade.
But under GM the vette holds a specific place in the brand/marketing mix as delineated under Chevy.
What GM is missing is a real luxury sports coupe - like an upscale vette.
The 2+2 caddie CTS-V is another iteration of the standard caddie offering. Though good it's dosen't have the racing pedigree.
So I don't see GM moving the vette up a notch into the caddie realm and bringing the Camaro Z28 to a vette level.
Certainly not developing the corvette as it's own product line.
But I would certainly consider a corvette SUV , but knowing GM it would be a reskinned Escalade.
Thread Starter
Safety Car
Joined: Aug 2004
Posts: 4,899
Likes: 0
regarding stepping on caddies shoes...two completly different brand philosophies dont you agree? keep it strictly two seater coupes....4 seater high performance sedan.....sporting crossover.....call it a day and watch the money flow in hahahhaha
Melting Slicks
Joined: Feb 2007
Posts: 3,488
Likes: 0
They would have to really invest time and effort into developing a new brand that didn't borrow from every other division.
There not about that now. It's all about improving the existing product line [as scaled down] to meet the quality and stylig expectation benchmarks laid down by the foreign car manufacturers.
Last edited by User 2623; Sep 20, 2011 at 11:27 PM.
Racer
Joined: Oct 2009
Posts: 466
Likes: 63
From: Oakville On
They're still mopping up after winding down Oldsmobile, Pontiac and Saturn as part of their effort to save the company. Don't hold your breath waiting for this to happen.
Instructor
Joined: Aug 2010
Posts: 216
Likes: 0
From: Waterford MI
They did already have a Corvette boat that is actually pretty awesome (Joint venture with Malibu boats).... too bad they were too damn expensive.
Anyways, I am all for the Corvette brand. They could really make a wicked SUV that would target the X5M's, four door to target the Panamera.
The only issue with GM is that they tend to clone every damn thing...
Anyways, I am all for the Corvette brand. They could really make a wicked SUV that would target the X5M's, four door to target the Panamera.
The only issue with GM is that they tend to clone every damn thing...
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Le Mans Master
Joined: Feb 2000
Posts: 8,099
Likes: 398
From: Oakland, CA
If GM could build a great athletic SUV (to the extent there is such a thing), Cadillac should get it.
They already build a great performance sedan, and it's a Cadillac.
They already build fantastic sports cars at $50K, $80K, and $100K -- they're Corvettes.
Corvette is not Porsche. Porsche has tremendous brand cachet; Corvette as a brand carries a lot of baggage. I don't think the brand will support anything like a Cayenne -- it's debatable it can even support a sports car at a higher price without engine-compartment overkill.
.Jinx
They already build a great performance sedan, and it's a Cadillac.
They already build fantastic sports cars at $50K, $80K, and $100K -- they're Corvettes.
Corvette is not Porsche. Porsche has tremendous brand cachet; Corvette as a brand carries a lot of baggage. I don't think the brand will support anything like a Cayenne -- it's debatable it can even support a sports car at a higher price without engine-compartment overkill.
.Jinx
Last edited by Jinx; Sep 21, 2011 at 10:36 PM.
Le Mans Master
Joined: Jan 2011
Posts: 7,244
Likes: 3
St. Jude Donor '11-'12-'13-'14-'15-'16-'17
Le Mans Master
Joined: Jan 2011
Posts: 7,244
Likes: 3
St. Jude Donor '11-'12-'13-'14-'15-'16-'17
The Porsche brand has been around since 1939. The basis of the marque has been the Type 64, 356 then 911 cars. I don't think Corvette carries any more baggage then the old 'killer' 356 and earlier 911 cars do.
Porsche has refined the 911 for 47 years into a fine car with many variants. Corvette has refined their car for 58 years into a fine car with several variants.
The brand Porsche has ventured into other sports car offerings over the years, including the 912, 914, 924 and 928 models. None gained traction until the Boxster and then the Cayman took root. Along the way, they introduced the Cayenne (I still don't get that vehicle) and the Panamera in all of their variations. I never thought the Cayenne would last. Shows what I know!
Corvette selling an entry level model (Solstice/Sky), mid-engine (behind the driver) model ala Fiero, a sports sedan (Cadillac CTS-V), etc. would allow that brand to grow into THE performance brand of GM. Performance vehicles could be produced by other GM brands, not unlike the Porsche/VW alignment today.
I think it's an interesting idea.
Le Mans Master
Joined: Feb 2000
Posts: 8,099
Likes: 398
From: Oakland, CA
Corvette baggage:
It's only good in a straight line.
It has a cheap interior.
It doesn't look expensive/exclusive/classy.
It's low-tech. ("Pushrods?!?")
Fat old guys wearing gold chains drive them.
Porsche baggage:
D-bags drive them.
Fans and haters nitpick all you like, but Porsche is far more aspirational than Corvette. We all know this, and this is why they can sell SUVs and sedans.
.Jinx
It's only good in a straight line.
It has a cheap interior.
It doesn't look expensive/exclusive/classy.
It's low-tech. ("Pushrods?!?")
Fat old guys wearing gold chains drive them.
Porsche baggage:
D-bags drive them.
Fans and haters nitpick all you like, but Porsche is far more aspirational than Corvette. We all know this, and this is why they can sell SUVs and sedans.
.Jinx
Drifting
Joined: Jun 2007
Posts: 1,404
Likes: 1
From: Ansonia/NYC CT
Eh, I always that douchebags drove mustangs and f body camaros.
Porsche drivers tend to just be...older. Not very douchebaggy. I think what that post was about, though, was that, coming into the 80's and early 90's, porsche did have some negative baggage, namely, their cars resulted in dead people, due to the speed they could achieve, but the skill required to do so safely. The 60s and early 70s 911s, and RUFs imfamous "yellow bird" oversteared like it was their job. Come into a turn even a tiny bit too fast, and there was no correcting it with breaks, because the rear was already on it's way around. Some of the models before that were also noted killers, as mentioned. They have since gotten past that, partly due to adding AWD for those that wanted to go fast without learning how.
Porsche drivers tend to just be...older. Not very douchebaggy. I think what that post was about, though, was that, coming into the 80's and early 90's, porsche did have some negative baggage, namely, their cars resulted in dead people, due to the speed they could achieve, but the skill required to do so safely. The 60s and early 70s 911s, and RUFs imfamous "yellow bird" oversteared like it was their job. Come into a turn even a tiny bit too fast, and there was no correcting it with breaks, because the rear was already on it's way around. Some of the models before that were also noted killers, as mentioned. They have since gotten past that, partly due to adding AWD for those that wanted to go fast without learning how.
Le Mans Master
Joined: Jan 2011
Posts: 7,244
Likes: 3
St. Jude Donor '11-'12-'13-'14-'15-'16-'17
Here is a Google result of images for "Cadillac racing".
http://www.google.com/search?q=cadil...2&ved=0CGAQsAQ
http://www.google.com/search?q=cadil...2&ved=0CGAQsAQ
Safety Car
Joined: Jun 2006
Posts: 3,787
Likes: 2
From: Wildomar CA
It could well be if it was spun off and sold by GM.
But under GM the vette holds a specific place in the brand/marketing mix as delineated under Chevy.
What GM is missing is a real luxury sports coupe - like an upscale vette.
The 2+2 caddie CTS-V is another iteration of the standard caddie offering. Though good it's dosen't have the racing pedigree.
So I don't see GM moving the vette up a notch into the caddie realm and bringing the Camaro Z28 to a vette level.
Certainly not developing the corvette as it's own product line.
But I would certainly consider a corvette SUV , but knowing GM it would be a reskinned Escalade.
But under GM the vette holds a specific place in the brand/marketing mix as delineated under Chevy.
What GM is missing is a real luxury sports coupe - like an upscale vette.
The 2+2 caddie CTS-V is another iteration of the standard caddie offering. Though good it's dosen't have the racing pedigree.
So I don't see GM moving the vette up a notch into the caddie realm and bringing the Camaro Z28 to a vette level.
Certainly not developing the corvette as it's own product line.
But I would certainly consider a corvette SUV , but knowing GM it would be a reskinned Escalade.
Instructor
Joined: Aug 2010
Posts: 216
Likes: 0
From: Waterford MI
People who have a lot of money do not go to the Chevy dealership to buy their next sports car.... it's a sad but true fact. The dealerships are usually sloppy and inappropriate for such a car.
Personally, I would be all for it if GM created a luxury dealership (re-introduced the Hummer line and XLR) that dealt only with their very high end products and had the service bays and employee skill that could work on these cars without any concern with the buyer.... one can dream.
A high end dealership here which was known for their corvettes worldwide (they always had dozens upon dozens on the lot including all Lingenfelters) recently closed down due to the GM cut backs... they turned the dealership into a luxury performance dealership... so that is basically where people go now to get a very luxury or high performance car...
The sad fact is that none of the above will happen because GM is interested in sales numbers, they do not care to cater to a few hundred or even thousand cars a year... they want tens of thousands of car sales per model per year.
But whatever, just bring out the C7 and ill be happy
Last edited by ockie; Sep 23, 2011 at 11:57 AM.