Oh you poor man. You are that much of a snob elitist? You command of the English language in forming a proper sentence says otherwise.

And my '06, in service now for 6 1/2 years, has had only normal service, e.g. annual oil change, seasonal tire changes, etc. It has been extremely reliable.

 

The Ford GT was a one off car and extremely limited.

The Viper is a SRT Viper now.

And besides where else can they sell them? They don't have a higher more upscale brand as GM does.

 

I think GM wants to name each type of Corvette. The C6 had base coupe/convertible, Grand Sport (old Z51), Z06 and ZR1.

For the C7, instead of "base", we now have Stingray.

 

You just agreed with me.

Ford did an ultimate killer car and it was a FORD, the fact it was a one-off supports my claims even more.

The ultimate monster DODGE ACR Viper....same thing.

 

Tony is handling your statements pretty good, but you have never heard of Lincoln and Chrysler?

Where do you live????

 

I think it is the other way around. Chevrolet and GM are out of step with Corvette. The Corvette is a "Niche" market product. Once you make the Corvette brand exclusive like the Viper you lose its existing market...... Not a good financial move.

How do you recover all those R&D costs with Corvette sales similar to that of the Viper.

If Chevrolet continues to produce different levels of performance at different price points they stand a better chance of increasing their "niche" market. Unfortunately, I believe they want to upscale the Corvette... thus killing its nich market.

Oh and btw if you think I am off the mark, check out what happened when GM attempted to upscale Cadillac in Europe.

 

Here is your "Corvette" roadster.

Then they have the "Corvette" stingray

And the "Corvette" supercar

Why not? Thoughts?

 

It took me a while to read your words with that avatar.

 

I guess you haven't been paying attention. I said it before and I'll say it again. The Corvette has been labeled as a Chevrolet in the past. In fact, one of the Corvettes in my garage right now, is labeled
"Chevrolet Corvette", on the nose, and on the trunk. I think every Corvette has had an emblem that had the bowtie on it.

 

Overseas there are a lot of Cadillac - Corvette dealers.

They sell Cadillacs and Corvettes, but not Chevrolets.

 

It's entirely plausible though I would argue not probable.

A decoupling of the Chevy brand name and the Corvette nameplate would only be helpful if the association with Chevy was really the driving the factor behind negative perceptions of the Corvette in the marketplace. I don't think this really is the case for the Corvette as a general rule.

The Chevy name will never bring up associations with luxury or 'living the good life" but I don't think that the general perception of the brand is bad enough to really hurt the Corvette's image. At the very least, general perceptions about Chevy as a brand are nowhere near as bad as the general perception of Dodge (in which case, I think the Viper spinoff was a really good move).

If the Chevy name were bringing negative associations to the Corvette, I think we would hear more general concerns about Corvette quality, reliability, fit, and finish, etc. Most of the complaints I've heard about the car stem more from specific perceptions about the Corvette itself (too conservative a design, 'old man's car') and less from characteristics assigned/implied to the car because it falls under the general Chevy brand.

Never say never, it's not like marketing groups haven't made mistakes before. Overall though, I think that spinning off a separate Corvette brand name would do nothing but hurt the overall Chevy brand and provide zero benefit to the general Corvette name.

 

My bad as the C1 was called Chevrolet. The bow tie or a partial bow tie is on the crossed flag emblem of most Corvettes. I should have stated that the bow tie is not predominately featured anywhere on the Corvette as on other models. The crossed flag is THE emblem associated with the 'vette.

 

I don't think anyone will ever be confused about a Corvette being a Chevy, but I think it's a smart choice to distance the Corvette brand so to speak.

Chevy is an everyday brand and while the Corvette is a Chevy all the way, it is becoming more than that in the US and globally.

Corvettes will be priced well beyond most Chevys so they should have a different market position and appeal. It only makes for a better, more well known, and more appealing Corvette.

The ZR1 is 125k, so it's past the point of being affordable. Chevy has entered a whole different realm at that price point and I'm positive the C7 ZR1 will cost even more, probably 140K - 150K, which it should easily be able to support given the new level of refinement, detail, materials, and I'm sure the performance will off the charts once again.

Corvettes need to be positioned and branded differently - they are becoming American exotics with the price points to back it up. They cannot continue to market it in the same way.

 

One thing missing here.

Chevrolet doesn't build the Corvette just to sell Corvette's. The Corvette helps them sell Chevrolets, trucks, sedans etc. As far as Corvette being it's own brand, well, if you want to see the car go away, that would be the quickest way to do it. It is not a profit maker in and of itself. Stand alone, it would not make enough profit after production and design costs. The Corvette has two jobs at GM, instill passion and sell Chevrolets.

 

I doubt they will get them at the price point they have the Vette at...and yes,imho, the fact that it's a CHEVY deters the very clients they seek..

 

2014 Impala is looking like a dynamite car...just saying.

 

The problem is, the guys that come in to see a Vette aren't the kind of people that want to buy an Old Person's Car, and Corvette and Trucks aside that's all Chevy builds. So they see the vette, leave and go for a Mustang, or BMW instead.

Chevy doesn't have any other car that generates foot traffic, and at the end of the day practical sales, in the performance market.

I mean really, you go to a Chevy dealer, lets say you are looking for a 30k performance car or there abouts, and yes the Vette makes you hawt.

Do you really think that it makes the average person hawt enough to buy a Malibu when they came in after the vette caught their eyes?

I don't think so.

 

This makes sense

It would also help with the maintenance on the car - currently the Chevy Techs are SAD at the very least, with zero to little auto experience let alone knowledge of the Corvette. 1 in 10 dealers should sell the Corvette and they would have Techs qualified to work on the NEW HIGH TECH Vette GM says they just developed.

 

I read your posts and just shake my head in amazement.

1. Buick is the known Old Persons Car in the GM lineup.

2. Chevy is building some respected family sedans that generates most of their foot traffic and practical sales from the young family crowd.

3. I'm not sure what you call the high-end Camaros if they are not performance cars.

 

The Vette generates a little foot traffic, but it is more about market recognition. The Vette is an icon. It is about emotion, passion, and the American Dream. It is about cutting edge technology.

Chevrolet is putting out some nice, high quality vehicles that serve a wide variety of purpose and demographics. It is not all about Hot Rods. The old '63 slogan was "There is a little Corvette in every Chevrolet, still rings true today. The Corvette is Chevy's leading edge of technology and it trickles into the rest of the line up. Yes, the Corvette absolutely sells Malibu's, Cruze' and Impala's along with Camaro's and trucks. If it didn't, GM would have shelved the Vette long before the C5 was born, probably before the C4.