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Old Jul 10, 2014 | 03:05 PM
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Default Supplier Pricing

How does this work? I am a member of a credit union that is on the GM list. The dealers locally don't seem to be willing to share what the pricing would be to purchase a 2015 with this discount. What is the discount? Is it an either you get a discount or get supplier pricing? Is the supplier pricing a price that the dealer will sell it at and then get a kick back from chevy? How does it work?

When I was getting Fords at Family Plan, the dealer got some money beck from Ford. Sometimes the dealer would give up some of that to me depending on the car I was taking.

So basically, I am trying to find out how the program works and why dealers aren't willing to share the numbers.
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Old Jul 10, 2014 | 03:25 PM
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If you go to ILoveMyCredit Union dot com and click on the GM icon or go to GMFamily First dot com you will get to the same page where you select vehicle o choice than build what you want, such as color, transmission, engine choice if a choice is available etc. That will tell you what the discount is.

For the Corvette, and to my knowledge, for the Corvette only, dealer participation is voluntary. It is voluntary or all GM divisions, but is say a Chevy dealer accepts it for one it must accept it for all EXCEPT the Corvette. This has been true for supplier etc forever and for employee pricing as far back as I can remember, which based on personal experience is the 1970s.

As far as I know, a dealer gets nothing for a supplier sale but does get a significant return for an employee sale, the difference is about 4%. Supplier is more than invoice and employee is less than invoice.

There is a single post on this forum which says Chevy pays the dealer the difference between employee/supplier pricing and MSRP. I do not know I that post is true but if it is true why would any dealer not accept these pricing programs and for the Corvette very few do.

Laborsmith
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Old Jul 10, 2014 | 03:49 PM
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Originally Posted by laborsmith
There is a single post on this forum which says Chevy pays the dealer the difference between employee/supplier pricing and MSRP. I do not know I that post is true but if it is true why would any dealer not accept these pricing programs and for the Corvette very few do.

Laborsmith
Another example (of many) of CF misinformation. The dealer gets some money kicked back, and there's some juggling of holdback, but nowhere near that. They are giving away a lot of profit to sell at supplier or employee....The reason many do not participate..
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Old Jul 10, 2014 | 03:58 PM
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Here you go. This is for the 2014 but it will give you an idea. If you want one call Les Stanford. They gave me supplier on my 15. Plus they are doing a courtesy delivery. PM me and I'll give you my salesmanship info. It has been a painless process so far.

https://www.gmfamilyfirst.com
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Old Jul 10, 2014 | 04:02 PM
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There it is. We know the dealer does get a proportionally significant amount for a GMS (employee) sale and unless located near a town that has a large number of GMS eligible buyers will have little need to participate in this program, particularly the Corvette, which has a high margin for profit.

So it comes down to this: first one needs to find a dealer who accepts GMS/GMU pricing then also accepts same for the Corvette, something we now know is easier to suggest than to find.

Laborsmith
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Old Jul 10, 2014 | 05:46 PM
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Originally Posted by Modshack
Another example (of many) of CF misinformation. The dealer gets some money kicked back, and there's some juggling of holdback, but nowhere near that. They are giving away a lot of profit to sell at supplier or employee....The reason many do not participate..
Correct but there are incentives paid for both Supplier and Employee. A dealer will make exactly the same on an employee sale as they will on a supplier sale because of those incentive payments.

The net is the dealer makes holdback plus about $500 over invoice which equates to about $2500 on a $67000 MSRP. If they sold at MSRP they would net about $7500 so yes, they forgo a lot of profit on supplier and employee deals on cars where they can get MSRP on.
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Old Jul 10, 2014 | 05:57 PM
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Originally Posted by laborsmith
There it is. We know the dealer does get a proportionally significant amount for a GMS (employee) sale and unless located near a town that has a large number of GMS eligible buyers will have little need to participate in this program, particularly the Corvette, which has a high margin for profit.

So it comes down to this: first one needs to find a dealer who accepts GMS/GMU pricing then also accepts same for the Corvette, something we now know is easier to suggest than to find.

Laborsmith
My dealer at Hendricks Chevrolet in Shawnee Mission, Kansas accepts ALL discounts. Worth a call to Cory if they are near you.
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Old Jul 10, 2014 | 08:33 PM
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I live two miles north of 8 Mile Road so finding a GM, a Ford, or even a Fiat-Chrysler dealer who will honor employee or supplier discounts is not much more difficult than falling flat on my face in my own front yard. Still, thanks for the heads up.

Laborsmith
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Old Jul 10, 2014 | 08:42 PM
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To give you an idea of the GM Supplier discount, my window sticker was $69,700 (pre price increase), and my GM Supplier discount was about $6,500.
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