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Look at the sales mix at Porsche.
They have transformed into a SUV company that also sells sports cars.
Chevy already sells a whole lot more SUVs than Porsche. You're comparing a company to a model, a valid comparison is Porsche to Chevrolet, not Porsche to Corvette.
I don't have a problem with it. Porsche and Loamborghini both do it. Why not make one under the Corvette badge and make it badass!!!
because turning corvette into a separate GM subsidiary wouldn't make fiscal or marketable sense.
Originally Posted by TyBoo
We all know that on CF, but somebody needs to set Ms. Barra straight.
To quote Mary Barra from the linked article.:
“We look at a variety of things as we go forward and we recognize the strength of the Corvette brand."
"brand" has multiple definitions/uses. in this case, she's referring to its solid reputation as a sports car moniker, not that the car is no longer a chevrolet.
It all comes down to this $$$$$. If GM can make big money with a Corvette SUV, it will be produced. If they can't or if coming out with a Corvette SUV hurts the Corvette sales to the point that the bottom line doesn't realize an increase, they won't. It's just that simple.
The brand argument against a Corvette SUV is beyond lame. Do you really think if the planners come to a meeting showing that introduction of a Corvette SUV will add millions to the profit statement that some GM VP would stand up and say "Mary we can't do this because Corvette is not a brand". Only if they plan on being unemployed by 5PM that day. If it will sell, it will be marketed as a Corvette SUV sold by Chevy dealers. Besides, read Mary's lips she's well aware of the power of the "CORVETTE BRAND".
As for the references to other GM logos having high performance SUVs, when you think performance do you think Cadillac, Buick or GMC? Com'on, you don't. Despite some efforts to market a high performance model, especially within Cadillac, the only GM brand that still projects a performance image is Chevrolet, mostly because of Camaro and Corvette. If GM wants to enter the performance SUV market, they need to link that SUV to an existing name that when mentioned projects performance so that it has instant recognition. The only two name remaining in the line-up are Corvette and Camaro. Between those two, the one that would allow a serious price tag is Corvette. Done deal. If GM enters this arena, it will be with Corvette.
As for a Corvette SUV having to have a mid-engine because of the C8, you'd better notify Porsche to recall all their front engine SUVs and their sedan. C'mon guys.
EDIT: OH, BTW, Some Chevy dealer can add my name to their prospective buyers list. G'Bye Lexus, hello Corvette.
Last edited by roadbike56; Oct 31, 2019 at 04:47 PM.
As stated earlier: Porsche didn't call their SUVs 911s, Carreras, Boxters, etc; they're Cayennes & Meganes (new individual names capitalizing on the manufacturer's reputation, not a specific model's). Within them, they have their own performance level designations, as well (S, GTS, etc).
Chevrolet's "performance" badge / designation is & has been Super Sport - a trim level they've given to many performance-oriented variants of vehicles they wanted to hype up. Of the 19 Chevy models currently shown as a 2019 or 2020 offering, I'm aware of 6 (technically 7) that have had a Super Sport version in their model history (Malibu, Impala, Camaro, Tahoe, Silverado, & Trailblazer [and technically a non-production concept Corvette])... and that leaves out 9 models that are no longer produced.
Making a "Corvette" edition of one of the SUVs or making a new model called some bastardized "Corvette [insert some random letters here]" would be a retarded departure from what's worked for more than 60yrs and will only serve to water down their flagship name.
Foolish to say that as it was a pretty sure bet that Corvette would go to mid engine at some point in time if they expected to remain a major player in world class sportscar market, even though many are surprised it's here this soon.
What would a Corvette SUV bring to the table? Sure some would jump on it initially just because it would have a Corvette emblem on it. But after the novelty wore off, it would just be another SUV in a crowded world of SUVs.
It's different with Jaguar, Porsche, Maserati etc as they are brands and brands benefit holistically by having a SUV under their marque.How many SUVs does GM already have?
Besides, to be taken seriously as a Corvette SUV, it would have to be built in Bowling Green and I don't see that happening everything considered.
Last edited by Kevin A Jones; Oct 31, 2019 at 08:24 PM.