Tag: porsche

The Corvette Stingray Marketing Plan Will Target Wives and Highlight ‘Luxury’ in Advertisements

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We’re beginning to get more of the background behind the changes, controversial to some traditionalists, to the 2014 Corvette Stingray. The new rear treatment, for example. Had Chevy stuck with the round tail lights that date back to 1963, “research showed that people who were not Corvette loyalists would look at the car, especially the […]

  Comments | By - August 21, 2013

Corvette History Through Ads: There is no Substitute

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by Rick Tavel Special to Corvette Forum © 8-7-2013 All rights reserved, do not duplicate without permission.   I am sure that you, as a car enthusiast, are aware of the advertising theme Porsche has used for over two decades. And even if you’re not a Porschephile you may remember the scene in the movie […] More »

  Comments | By - August 7, 2013

Chevrolet Will Target Porsche in C7 Advertising

When you’ve got a winner, you take on all comers. That’s the strategy Corvette and its ad agency are taking as the all-new 2014 Corvette Stingray hits the showroom floor in the third quarter of this year. And guess who the Stingray will be taking direct aim at? “Our No. 1 [target] will be Porsche,”

  Comments | By - May 9, 2013

Great Automotive Rivalries: 911 vs. Corvette

Corvettes and 911s have been going up against each other for decades, but the rivalry really is more for bragging rights rather than trying to win one side over to the other. Really, you Corvette owners out there, would you trade your ’Vette for any Porsche? And vice versa. Still, the automotive world has turned

  Comments | By - March 8, 2013

The “Green Hell” Strikes Again! Huge ‘Ring Crash Caught On Video!

by John CoyleCorvette Forum Yikes! Who would have thought construction congestion on a track called the “Green Hell” could cause amateur drivers in high-performance sports cars such problems? OK, when you put it that way, I guess you don’t have to be Nostradamus to see accidents like this coming. There’s a whole lot of boring […] More »

  Comments | By - October 5, 2011

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