No, the images are not a mistake! Each week for over a half year you have grown accustomed to seeing a Corvette advertisement as the opening to this series of articles detailing the history of the Corvette through advertising. And it is no error that in order to grasp this important part of the Corvette’s […] More »

The development and production of the ZR1 were far more significant to the Corvette than you’d expect from just another new trim level and its implications were vitally important to the future survival of the Corvette. When the fourth generation Corvette was unveiled the very definition of a “performance” car was being challenged in light […] More »

This advertisement for the Malcolm Konner Commemorative Edition 1986 Corvette created quite a controversy among other Chevrolet dealerships. Corvette’s sales department realized the potential in creating special edition cars in 1978 when they successfully marketed the Indianapolis 500 Pace Car and the 25th Anniversary model during the same year. The sales for 1978 approached 47,000 […] More »

With government regulations increasing pressure on car manufacturers to meet ever tightening standards in both CAFE (Corporate Average Fuel Economy) and safety, Dave McLellan knew the fourth generation Corvette would have to blaze new trails to remain at the top of the performance heap. But the very definition of performance had to be revised due […] More »

The most successful Corvette to date, the C3, ended production in 1982, completing an unheard of 14 year model run and opening the door for the long overdue C4. The C3’s chassis is even older dating to 1963, the beginning of the second generation Corvette. The all new fourth generation Corvette was originally scheduled to […] More »

The curtain was falling on the most successful generation in Corvette’s history. More third generation Corvettes were sold than any other generation, a title still held with 542,861 cars sold. The third generation was also the longest running body style, being produced for fifteen years. It was a generation of extremes and contradictions, a generation […] More »

For Corvette owners in northern climes the anxiety meter is beginning the annual upward move in anticipation of summer’s end, the onset of fall and inevitable, impending winter when our cars get bundled up and put away in storage. The angst in many ways reminds me of my childhood when the ten week summer vacation […] More »