I don't agree with or buy into any of the brand vs model arguments. IMHO, it all boils down to this $$$$$. If some VP on the GM staff made a case for a Corvette SUV/CUV and demonstrated that it would be profitable does anyone honestly believe another VP would say "We can't do it, Corvette is a model, not a brand so we can't make a Corvette SUV/CUV." It would be career suicide to make such a statement.
That said, I don't understand why GM doesn't market such a vehicle. I'd love to see Corvette do to Porsche and Jaguar what it does to them in the high performance sports car world, build a high performance SUV or CUV that is priced significantly lower than the European brands.

Oh, and within two years of its launch, one of those SUV/CUVs would be in my driveway and one of our Lexus RX350s would be in someone else's.

 

 

Why stop there? Why not Corvette mini vans? You can tack on some panels, put a lot of black on it and Voila! it's "SportY". Then you'd have something for all the people who mock corvette owners but would now be open to buying a "Corvette"

 

Wow, you really did completely miss the point. My opening statement was sarcastic. Of course, Porsche thinks outside of the box. So does Chevrolet and GM. They already build upscale, sporty SAV/SUVs, which are called Cadillac with a few Chevy models mixed in. Perhaps a Corvette SAV might make sense, with the elimination of, or consolidation with, the Cadillac division. Kill another Cadillac SUV or two, and maybe you have a business case.

Simply expanding and adding more models and brands doesn't make economic sense when you're competing with your other models and brands. You have to rethink your entire product line-up and where it fits vis a vis all the other offerings. The single platform, Corvette 2-seater, is the only one of its kind in the GM lineup. Anything else would have internal GM competition.

In case you don't recall, GM has recently been there and done that. I don't think they've forgotten that painful lesson quite yet.

To your point in bold, that's not he way it works at all and is a silly example. What does happen in big corporations is that multiple and competing business cases are built. One might make assumptions that project a successful business case, and another makes different assumptions that suggest the opposite. Having spent a lot of time in corporate board rooms, that happens routinely. That outcome usually results in the competing cases being tabled or sent back to the drawing board. In addition, business cases that are sold to a board, which don't work out so well, are usually career-ending. The stakes are very high.

A Corvette SUV might make sense to 300 or so brainwashed Corvette fanatics hanging out on CF, but NOT to the general population. I honestly don't think it makes any economic sense with all the other Chevrolet, Cadillac, GMC, and Buick SUVs in the mix.

And lastly, both Chevrolet and Porsche must gain approval from their respective Boards, GM and VW. Each Board makes decisions based upon what's best for the entire GM and VW group product lineups.

 

I don't know what that's supposed to mean?

If you get in a 4 cyl. Mercedes-Benz diesel sedan, you can feel the SL, 550 AMG V8, roadster DNA, too.

So what? It's still a 4 cyl. family sedan.

 

GM's got it right. If you want a Corvette, Chevrolet makes it.

.If you want any size/shape/price range SUV/van/pickup/medium duty truck??? GM, already has one built just for you.....


.

 

Which gm vehicle can i purchase next time to fill the garage space presently filled by my alfa stelvio ti sport?

i prefer to buy american, specifically GM that offers the driving experience and image of an alfa or a,porsche macan?


blazer nameplate doesnt cut it ..

cadillac xt4 doesnt either.

gmc ? Nope and please forget buick...

serious question not being sarcastic.

TIA

 

Needs to have a Caddy badge on it

 

I for one thank you are on to something there. GM only sold 2.5 million cars in the U.S. in 2020. The Porsche Cayenne sold 18,000 and the Alfa Stelvio about 10,000. Obviously GM is missing a potential market that would equate to a rounding error in their marketing scheme! They obviously need to divert electric car investments to a short term solution of another non-volume seller.

 

While I am not a Corvette purist and acknowledge the need for innovation and change in all things, NO! No, no, no. Turbocharge v6 it, put the engine wherever, make it hybrid, paint it pink but not an SUV. How about coming up with a new name for something in 50 years? Get a new drawing board! F!

 

Something similar made the rounds a while back on the C8 Forum here. Silly wherever it surfaces.

 

When we were looking for an SUV for my wife we really wanted to stay with an American company but unfortunately the “Luxury” American brands didn’t really couldn’t complete with the Foreign brands when it came to sporty luxury. GM should do it.

 

I have been an advocate for Corvette to become a standalone car line and not just a product so that they can have a suite of products from entry level and beyond so that when life changes you have options available to remain in the family. I would love to be able to when I buy a SUV, Sedan, or Electric to be in the Corvette Brand.

This is the reason why Porsche continues to grow and thrive bringing in new buyers and have buyer loyalty and retention and younger average younger age in the brand because of the range of offerings.

Porsche didn’t rest on their laurels and thought out the box with the introduction of the Cayenne SUV that went on to be their highest selling vehicle and most profitable and primary funder of all of the Porsche products. Then came the four door Panamera which as sustained itself. Afterwards they introduced the Macan which became the highest selling vehicle of all time and the Duo SUVs became the cash cows.

In my case, I purchased my wife a Porsche Cayenne but if a Corvette SUV was available then it would have been the performance SUV of choice.

The traditionalist thought it was blasphemy but fast forward they were proven wrong.

And now........

Porsche sells more than 20,000 Taycan electric cars in its first year of production

Fred Lambert - Jan. 12th 2021 6:11 am @FredericLambert

Porsche-Taycan.jpg.webp

Porsche announced that it sold more than 20,000 Taycan electric cars in its first full-year of production.
The electric car is becoming one of the brand’s best-selling models.

Porsche Taycan in 2020

Porsche released its 2020 results today and confirmed that total deliveries were down 3% in 2020 compared to its record year in 2019.
The automaker is happy with the results, considering the hit that the auto market has taken amid the pandemic, and attributes some of that success to the Taycan.
Detlev von Platen, member of the executive board for sales and marketing at Porsche AG, commented:

The coronavirus crisis posed a great challenge from spring 2020 onwards. Nevertheless, we were able to keep deliveries comparatively stable for the year as a whole. Our fresh, attractive product range, the successful start of the Taycan as the first all-electric Porsche and the charisma of our brand – all this contributed to this positive result despite the difficult times.
Porsche confirmed that they delivered just over 20,000 Taycan electric cars in 2020:

Taycan deliveries totalled 20,015 in 2020, despite a six-week pause in production just as the new model was ramping up, and despite many markets planning spring premieres.
That was about the original planned production capacity for the Taycan, but the automaker has been talking about ramping up production if it sees more demand.
Electrek‘s take: A strong start for the Taycan

Amid the pandemic, this is certainly a good result for Porsche.
Also, Porsche was still ramping things up for the Taycan in 2020 with the less expensive 4S version not coming until a few months into the year and the RWD version, which was only launched in China during the second half of the year.

Despite that, in some markets in Europe, the Taycan is literally becoming Porsche’s best-selling model.

Once the German automaker can ramp up these less expensive versions in more markets, I can see them ramping up deliveries of the Taycan by double-digit points in 2021.

You also have the Cross Turismo version coming that will open up the market for the Taycan.

With that and the electric Macan coming, I can see a significant part of Porsche sales being electric next year.

 

...looks like newer Caddy SUV's from the A pillar back, which makes sense. Curious about the view from behind (ain't I always?)