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Old Sep 14, 2019 | 10:05 PM
  #1  
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Default Press embargo

Does anybody know when the embargo is over? Motortrend has had one already and done instrumented tests. Just wondering how much longer we have to wait for actual numbers and driving impressions?
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Sep 15, 2019, 11:33 AM
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Originally Posted by Nm2far
Sorry, this is just a car, not the Manhattan Project. If the car was ready for a prime time debut it should be ready for full and independent evaluation simultaneously, just like every other vehicle out there. There are either issues they are still working through in which case the car should not have been revealed yet or they are grossly mismanaging it’s debut with vastly hyped expectations that if not met will cause lots of criticism when it is finally released.

Why not simply wait wait until it’s fully ready? Part of the hype of a new production sports car is the independent evaluations raving about its performance and qualities. I know of no other automotive product debut shrouded in this absurd level of secrecy.

Don't get me wrong, I hope it lives up to every expectation and I have a deposit for a second tier allocation at one of the big Vette dealers, however I will not proceed until I see at least an in-depth independent evaluation. Hopefully Motor Tend delivers on their test. Enough drama already.
What are you talking about? Almost every magazine does their tests for brand new models months in advance and is usually under embargo until the company PR team gives the go ahead.

This isn’t anything special.
Old Sep 15, 2019 | 08:34 AM
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Well, if Motor Trend has a car and is testing, (they are). Then it would seem the there is no embargo...
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Old Sep 15, 2019 | 08:43 AM
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what embargo?

Last edited by C8Jake; Sep 15, 2019 at 08:44 AM.
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Old Sep 15, 2019 | 09:15 AM
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Since thee are still no production vehicles out there, what do you want them to evaluate?
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Old Sep 15, 2019 | 10:26 AM
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Originally Posted by rrsperry
Well, if Motor Trend has a car and is testing, (they are). Then it would seem the there is no embargo...
They embargoed from releasing the information that they have as a result of testing. There are production units out there besides the experimental mules. If you remember Motor Trends article of their ride and drive, they had an embargo paced on them. They could not mention quality issues as these were test mules.
As the the OP's question, they have an upcoming monthly issue coming so likely a couple weeks! Even then they might not be able to release all info.
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Old Sep 15, 2019 | 10:51 AM
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https://www.motortrend.com/news/excl...-seat-w-video/
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Old Sep 15, 2019 | 11:30 AM
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Sorry, this is just a car, not the Manhattan Project. If the car was ready for a prime time debut it should be ready for full and independent evaluation simultaneously, just like every other vehicle out there. There are either issues they are still working through in which case the car should not have been revealed yet or they are grossly mismanaging it’s debut with vastly hyped expectations that if not met will cause lots of criticism when it is finally released.

Why not simply wait wait until it’s fully ready? Part of the hype of a new production sports car is the independent evaluations raving about its performance and qualities. I know of no other automotive product debut shrouded in this absurd level of secrecy.

Don't get me wrong, I hope it lives up to every expectation and I have a deposit for a second tier allocation at one of the big Vette dealers, however I will not proceed until I see at least an in-depth independent evaluation. Hopefully Motor Tend delivers on their test. Enough drama already.
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Old Sep 15, 2019 | 11:33 AM
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Originally Posted by Nm2far
Sorry, this is just a car, not the Manhattan Project. If the car was ready for a prime time debut it should be ready for full and independent evaluation simultaneously, just like every other vehicle out there. There are either issues they are still working through in which case the car should not have been revealed yet or they are grossly mismanaging it’s debut with vastly hyped expectations that if not met will cause lots of criticism when it is finally released.

Why not simply wait wait until it’s fully ready? Part of the hype of a new production sports car is the independent evaluations raving about its performance and qualities. I know of no other automotive product debut shrouded in this absurd level of secrecy.

Don't get me wrong, I hope it lives up to every expectation and I have a deposit for a second tier allocation at one of the big Vette dealers, however I will not proceed until I see at least an in-depth independent evaluation. Hopefully Motor Tend delivers on their test. Enough drama already.
What are you talking about? Almost every magazine does their tests for brand new models months in advance and is usually under embargo until the company PR team gives the go ahead.

This isn’t anything special.

Last edited by Kappa; Sep 15, 2019 at 11:42 AM.
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Old Sep 15, 2019 | 11:38 AM
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could it be ,they [MT] were the ones that wrecked the c8,,????????????????????????
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Old Sep 15, 2019 | 11:52 AM
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Originally Posted by Nm2far
Sorry, this is just a car, not the Manhattan Project. If the car was ready for a prime time debut it should be ready for full and independent evaluation simultaneously, just like every other vehicle out there. There are either issues they are still working through in which case the car should not have been revealed yet or they are grossly mismanaging it’s debut with vastly hyped expectations that if not met will cause lots of criticism when it is finally released.

Why not simply wait wait until it’s fully ready? Part of the hype of a new production sports car is the independent evaluations raving about its performance and qualities. I know of no other automotive product debut shrouded in this absurd level of secrecy.

Don't get me wrong, I hope it lives up to every expectation and I have a deposit for a second tier allocation at one of the big Vette dealers, however I will not proceed until I see at least an in-depth independent evaluation. Hopefully Motor Tend delivers on their test. Enough drama already.
This is standard operating procedure for nearly every every manufacturer with a new model being tested by auto journalists. I don't see how this is being "grossly mismanaged". Have you never wondered why nearly every auto journalist releases their information at the same time as every other auto journalist? It's by design.
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Old Sep 15, 2019 | 11:58 AM
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The driver from MT was teasing November for the embargo release of driving impressions.

That could mean November on the calendar or the November issue of MT which would be a few weeks before.

Last edited by jackfrostpdx; Sep 15, 2019 at 11:58 AM.
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Old Sep 15, 2019 | 12:18 PM
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Speaking of the Motor Trend test, they keep publicizing a video of their often mentioned figure eight test, and when I use the link to view the video, nothing comes up. Has anybody actually seen this video, or is this just another annoying tease?

In defense of the people who want to know what the performance numbers are going to be, they may be on the fence about buying a different car. Those people might be doing some kind of competitive driving and you don't really want to invest $70,000-$80,000 and then find out that a ten year old car that you could pick up for $15.000 would have been faster.
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Old Sep 15, 2019 | 12:57 PM
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Originally Posted by stevebz06

In defense of the people who want to know what the performance numbers are going to be, they may be on the fence about buying a different car. Those people might be doing some kind of competitive driving and you don't really want to invest $70,000-$80,000 and then find out that a ten year old car that you could pick up for $15.000 would have been faster.
I don’t think that’s GM’s or MT’s problem. It doesn’t benefit either to immediately start dropping full reviews.

They can wait.
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Old Sep 15, 2019 | 01:06 PM
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It works the same way with every new vehicle debut and car reviews. A publication requests a car for testing, the manufacturer agrees to provide one, and a contract is executed between the parties barring publication until an agreed upon date. Thus, publication of a review is routinely the subject of a legally binding "embargo."

Obviously, any publisher going to play by the manufacturers' rules if they want to continue testing cars in the future and avoid lawsuits.

Last edited by Foosh; Sep 15, 2019 at 01:17 PM.
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Old Sep 15, 2019 | 01:36 PM
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Originally Posted by Kappa
I don’t think that’s GM’s or MT’s problem. It doesn’t benefit either to immediately start dropping full reviews.

They can wait.
I wasn't faulting GM or MT, I'm just pointing out that some people might have a personally important reason to know about the car beyond what it looks like or 0-60 times. I was running a a pretty ancient C4 in autocross, and new cars kept getting released that I thought were going to obsolete my car, and they would usually come up short. The C5 was actually a step backwards until the Z06 was introduced. The only thing I've heard that makes me think I might want one of these things is a Tadge statement that the C8 is faster than the C7 on All tracks, but there is a lot of room for fudging in that statement.

They can wait, unless they can't. A new competition season will be starting early next year, which means that, if the C8 is going to be the greatest thing ever, you might want to have your order in right now. If the C8 turns out to be nothing but a pretty face, then the people who held out will be relieved and the people who took the plunge on a leap of faith will be really disappointed.
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Old Sep 15, 2019 | 02:40 PM
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Originally Posted by Caustic...
This is standard operating procedure for nearly every every manufacturer with a new model being tested by auto journalists. I don't see how this is being "grossly mismanaged". Have you never wondered why nearly every auto journalist releases their information at the same time as every other auto journalist? It's by design.
Please cite another automotive public release where there is the level of managed hype.
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Old Sep 15, 2019 | 03:29 PM
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Originally Posted by Nm2far
Please cite another automotive public release where there is the level of managed hype.
Toyota had the press drive Supra prototypes in the summer of 2018 and didn't release them for official testing until late spring of this year. It's official introduction was in January so there was a 5 month wait before official tests.

You're complaining about having to wait 4-5 months since the C8 was introduced. The same exact timeframe. Shame.

Last edited by Kappa; Sep 15, 2019 at 03:35 PM.
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Old Sep 15, 2019 | 04:20 PM
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Originally Posted by Kappa
Toyota had the press drive Supra prototypes in the summer of 2018 and didn't release them for official testing until late spring of this year. It's official introduction was in January so there was a 5 month wait before official tests.

You're complaining about having to wait 4-5 months since the C8 was introduced. The same exact timeframe. Shame.
Yes, they drove them. Not a shame or anything else, I’m not the only one who thinks that having full reviews and test drives available prior to committing $$$ is a good thing. I guess if I don’t like it I can flip it to one of the many who will pay over the top to have one right away who missed an allocation.
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Old Sep 15, 2019 | 04:26 PM
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Originally Posted by Nm2far
Sorry, this is just a car, not the Manhattan Project. If the car was ready for a prime time debut it should be ready for full and independent evaluation simultaneously, just like every other vehicle out there. There are either issues they are still working through in which case the car should not have been revealed yet or they are grossly mismanaging it’s debut with vastly hyped expectations that if not met will cause lots of criticism when it is finally released.

Why not simply wait wait until it’s fully ready? Part of the hype of a new production sports car is the independent evaluations raving about its performance and qualities. I know of no other automotive product debut shrouded in this absurd level of secrecy.

Don't get me wrong, I hope it lives up to every expectation and I have a deposit for a second tier allocation at one of the big Vette dealers, however I will not proceed until I see at least an in-depth independent evaluation. Hopefully Motor Tend delivers on their test. Enough drama already.
Originally Posted by Nm2far
Please cite another automotive public release where there is the level of managed hype.
Where have you been? This happens all of the time with brand new cars. The press gets to review the cars ahead of time and then about a month or two later they are allowed to release all of the test results.
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Old Sep 15, 2019 | 04:40 PM
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Originally Posted by Nm2far
Please cite another automotive public release where there is the level of managed hype.
I wasn't responding to the level of hype (which is huge), but whether the debut was being mismanaged:

Originally Posted by Nm2far
Sorry, this is just a car, not the Manhattan Project. If the car was ready for a prime time debut it should be ready for full and independent evaluation simultaneously, just like every other vehicle out there. There are either issues they are still working through in which case the car should not have been revealed yet or they are grossly mismanaging it’s debut with vastly hyped expectations that if not met will cause lots of criticism when it is finally released.

Why not simply wait wait until it’s fully ready? Part of the hype of a new production sports car is the independent evaluations raving about its performance and qualities. I know of no other automotive product debut shrouded in this absurd level of secrecy.

Don't get me wrong, I hope it lives up to every expectation and I have a deposit for a second tier allocation at one of the big Vette dealers, however I will not proceed until I see at least an in-depth independent evaluation. Hopefully Motor Tend delivers on their test. Enough drama already.
I, and several people here stated that it is being tested and the embargo is normal.
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