This will be my first NEW corvette as well.. But GM, isn't making it easy.. Track biased car, that is putting the world on notice....

 

Bingo. This method of marketing is the new “Countach posters on their wall back in the 80's”.

 

True and most of her followers don’t know much about the car either and from viewing the comments think this her car and not just a press car. I guess I thought it was odd due to her admitting the media embargo was set to expire sometime in October… but I guess that just means comments regarding how the car drives aka a review of actual substance which isn’t what her videos are all about anyways. She’s already confirmed that she will be releasing a Z06 video today so clearly the embargo doesn’t affect her ability to share videos as part of GM’s marketing efforts to the young and mostly clueless folks.

I did send an email to SpeedPhenom suggesting that he reach out to GM regarding a coordinated marketing effort to promote the engine build experience. He responded and said he would try, no idea if he got any traction. I think it would be great content to share that experience with viewers, but the reality probably is he doesn’t have enough followers and views, unlike Emelia, for GM to bite. Since she is known as a “Corvette builder” and clearly has connections with GM, she’d also be a great candidate for this as well later on in the 2023 production cycle when that option becomes available for customers.

 

The funny part about this statement is it isn't her work. She's not the one developing the modifications, installing the modifications, etc. Simply listen to her on that awful podcast that was posted & she can't answer any questions about what is actually being done to the cars she "owns". Notice how she is very deliberate in saying "we" to every question - because she isn't doing anything with the cars.

She's the Milli Vanilli of car performance modification. And it has nothing to do with the fact she's a female, the majority of male "influencers" are idiots as well.

 

Exactly! I never even heard of her till a few months ago. Her name was mentioned somewhere about a twin turbo C8, and I googled her to find out what was the deal. After watching a few videos, it was quite obvious to me, that she knows nothing about cars and how they are modified. She can drive her twin turbo C8 fast in a straight line. Big deal. She knows what she knows after her installers tell her what they did to her cars. If I was her, I would start getting my hands greasy, and stop worrying about getting dirt under my nails, and learn all you can from your installers. I wish I was 30 years younger and would have jumped on the YouTube money making bandwagon. Good for her she is making lots of money doing it.. It is just the click bating with her and the rest of them that irks me, but that is how they make money. Cant hate on that..

 

So someone has to be a mechanic and do the actual work to be a good brand ambassador? I swear some of you guys stretch so far to bring others down because of jealousy. It's really sad, just enjoy the content.

 

I’m new to the C8 platform, but genuinely curious to know what she brings to the corvette brand, as an ambassador?

I honestly have no idea who she is or what value she brings… but after watching, I can see why many corvette enthusiasts may dislike the “content”…. Or rather lack thereof..

 

Ok, now that’s a funny comparison

 

This is a deceiving picture. This isn't even her Z06, it is a GM press car. lol

 

No, it's a press car that she's been given to review. She says so in her video.

 

The picture makes no mention of it being the car she ordered. It's technically hers for the testing. Sometimes, they get to keep those cars too.

 

So she gets 2 Z06s? lol.. I wonder if GM just gifted them to her. Stick us guys with the $150K price tag, and she gets $300K+ worth of Z06s. Makes sense. I think I am in the wrong line of work.

 

She will still buy/spec her own. She gets press vehicles because she helps advertise for GM, just like R&T will and other publications. You, on the other hand (as well as myself) do nothing to add to GM's bottom line in any meaningful way so we pay full price.

 

Deception for views is always the name of the game with these folks… so nothing new here.

Definitely not any worse than Stradman’s video months ago claiming he was accepting delivery of a Z06 when the reality was GM just dropped off the red Z07 show car making the rounds at the dealer tours for a few hours so he could make a video.

 

Sounds like a Clownti stunt

 

And they're not buying $150k Z06s so I don't understand GM's need to cater to them, but I'm not a marketing whiz like the people working there apparently.

 

In a world where social media has turned teenage influencers into multi-millionaires, no one should be shocked by this.

 

Childish passion in its purest form. Expert technicians or auto journalists know or can figure out more than her about the bones of the C8 or are more skilled drivers. She drifts, she's built cars before she had money to contract jobs out when she worked minimum wage. Technicians tend to be more introverted than extroverted business-minded folks (those traits correlate with what's needed for each respective job description). But she's an all rounder, mostly driven by that geeky passion. Question is do other, more deserving "pros" show the same or more dedication on the C8? Show me the unicorn all rounder with a following like her and better in every way specifically with the C8. Unless they can exceed her childish C8 passion (the primary), it will be hard to marry all their other "pro" talents (the secondary) to the C8. And top talents tend to specialize, grinding in a shop or producing for some major auto publication or run some automotive empire. They are who she is good at employing, and to be experts, they don't have the time/learning curve for video production and social marketing. Maybe Jay Leno but, again, his resources are better spread across a wider swath of cars and guests and has no capacity nor incentive to serve the C8 niche. So GM chose Emelia over Leno for their fancy Z06 reveal "film."

A best way to learn is through mistakes. She documents doing just that in public. She's broken enough things to know more than most C8 owners and uncover more limits than most expert technicians would dare test (and risk on customer cars, unless they have a C8 but can't vlog if they're wrenching under cars 9-5). C8 expert shops got there by focusing on their wheelhouse, not video production. Thus, they don't get the lime light and if they did, they'd likely use language or emotion that won't appeal to the non-technical mainstream. Imagine John Hennessey vlogging. Why vlogging? Because it grabs more eyeballs nowadays. He'll have his niche followers but GM won't invite him to every major media event as a brand spokesperson. He's a boutique car and parts company CEO. Emelia isn't as talented as some specialists, but has enough know how and connections to make executive decisions as her brand's chief operator. She's not only penetrated her market but continues to scale up. CEOs tend not to do or know the gritty work but understand enough nuance to make decisive calls, bring big vision, and delegate tasks to employ others' talents to their fullest extent. Now if the only criticism is she's got an annoying voice, well, that still doesn't change her competence as an executive operator.

The mainstream watch her or TJ Hunt because they're relatable and don't use technical jargon too far in the weeds. Technically apt viewers may judge for the wrong reasons or wrong expectations. They appeal to the inner car geek of viewers who don't own a C8 or don't dare risk f*** around with their C8 and find out. Instead, viewers find out by watching them serve as guinea pigs. It's a reality stunt show where they constantly put their capital and property at risk. If that's not your shtick, click away knowing YouTube + car channel doesn't mean some master technician or a Stig x Chris Harris super-journo hybrid. If you (not you specifically but users in general) think she's doing dumb things to her property with an annoying voice for attention, you aren't her target and don't have to announce: "After 10 seconds in, I quit!" That's like me walking by a Claire's jewelry store and if I dare decide to walk in knowing what's in the display window and ad posters (clickbait thumbnail/title), I can either turn around or linger and announce to all the little girls: "After 10 seconds in, I quit!" Then slam the door in disgust. That image is what this is like.

 

Hope not, she's annoying

 

I know nothing about her outside of her being a youtube baller & annoying, but what car can ANYONE making min wage truly build worth a crap?

By that I mean, having to pay for it. If we toss in free/donated labor or parts, etc that is a whole different story.

We're not in the 60s anymore.

Here come people flaming me because they didn't understand my post or want to be an internet bad azz