The Haunted Mansion was located on the Long Branch Pier, which was situated at 65 Ocean Avenue in Long Branch, New Jersey. The history of the mansion starts with Pat Cicalese, a local businessman who owned the water slide and beach club across from the Long Branch Pier. Pat, who was a friend of Carmen Ricci, was involved in the amusement industry of Long Branch since the 1960s. When Carmen Ricci wanted to build Brigantine Castle in Brigantine, NJ, he went to Pat for financial support. Pat decided to help fund Brigantine Castle, which was completed in May of 1976. Pat was so amazed at the success of Brigantine Castle, that he decided to visit the attraction to get ideas for Long Branch.

After visiting Brigantine Castle, Pat asked Carmen Ricci to come to Long Branch and help him build a similar attraction at the Long Branch Pier. After some planning, Carmen came up with the idea of the Haunted Mansion. The two men formed a partnership and started a company called Ric-Cic Incorporated. The company also consisted of Carmen's brother, Thomas Ricci, who would help develop the Long Branch Mansion and pier.

Although Pat Cicalese owned the water slide and beach club across from the Long Branch pier, the pier itself was owned by the Sowul family. In 1977, Pat and Carmen Ricci leased the pier from the Sowuls with an option to buy it. Ric-Cic then spent one million dollars building the three story mansion and renovating other parts of the pier. In 1978, the completed 10,000 square feet mansion opened to much success. The pier also consisted of an arcade, a fishing pier, and 50 other concessions. Ric-Cic bought the entire pier from the Sowul family in May of 1979.


The Haunted Mansion was advertised heavily in New York as the world's largest haunted attraction. The heavy advertising lured crowds of up to 100,000 a week to the Long Branch boardwalk. In 1980, Pat Cicalese bought out Carmen and Thomas Ricci's share of the Long Branch Pier and Haunted Mansion. Pat continued to develop and expand the pier and mansion. He contributes much of the mansion's success to his excellent managers, Lil Grauman and Annie Rielley.

In 1985, Pat re-themed the Long Branch pier as "Kid's World" after being inspired by Sesame Place in Langhorne, PA. He started a pay-once system which is now common at most amusement parks. Since the re-themed pier was geared toward younger children, the scare-factor of the mansion had to be scaled down. The mansion continued to employ live actors, but the scenes became more "family friendly."


The Long Branch Pier met its demise on June 8th, 1987 when a fire destroyed most of the pier and the surrounding businesses. It was later determined that the fire was started by a gas leak and electrical arching under the boardwalk. Since there was a heavy west wind that day, the fire spread quickly across the entire pier. Unlike the Brigantine Castle, the Haunted Mansion was still in operation when the fire completely destroyed it. Because of this, no contents of the mansion were ever pillaged by souvenir seekers like at Brigantine Castle.


Pat Cicalese originally planned on rebuilding the Long Branch Pier and Haunted Mansion after the fire. Unfortunately, he was heavily underinsured and only received a settlement of under 2 million dollars. This did not even cover the four million dollar mortgage which Pat still owed on the pier. When no banks would fund the rebuilding of the pier, plans for redevelopment were shelved.

An artist rendering of new pier facilities for Long Branch. Notice that the mansion was included in the plans. Unfortunately, these plans would never come to be.

In the late 90s, the city of Long Branch took over ownership of the pier property and sold it to condo developers. Today, nothing remains of this once bustling pier. If you want to learn more information about the Long Branch Pier and the Haunted Mansion, you should visit the Long Branch Public library.